So someone reached out for help in a Facebook group, and they thought ratings and reviews would help (they don't per Apple), and they were having a hard time getting traction.

YouTube and Podcasting

So many podcasters think that starting a YouTube version of their show expands their show. What they don't realize is you are creating a SECOND SHOW. Rarely will a person who loves to WATCH come over to your show to LISTEN. Likewise, those who love to listen often don't go to YouTube to watch. I had someone join the School of Podcasting who found me on YouTube and she said, "Oh so you do audio stuff too?" (Um, yeah for 18 years...) 

What Is Your First Sting Content?

You need to decide if you are a video show FIRST who then strips out the audio? Are you audio FIRST who happens to have video version? 

When you try to promote video and audio on the same post it can lead to paralysis through analysis and the potential audience member leaves. 

So determine whatever you are (audio/video) and put those players on your site along with buttons to follow/subscribe to your show. Then put a link to your "second sting player." 

You Might Spilt Them Up

You might consider creating a post with an audio player, and another post with a video player (you could use AI to help generate to versions of the post). Then have a link to "listen" and another link to "Watch" with each link going to either the video or audio version.

The bottom line is if you want to grow your audience, you need to make it easy to follow/subscribe on each post so they don't have to keep coming back to your site.

READY TO START YOUR PODCAST?

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Mentioned in this episode:

Is Your Podcast Not Growing?

Struggling to grow your podcast beyond friends and family? You're not alone. I've been there too.

That's why I created "10 Proven Strategies to Grow Your Podcast Audience" - a free guide packed with actionable techniques that have helped countless podcasters expand their reach and build loyal listener communities.

Stop guessing what works. These are battle-tested methods used by top podcasters who speak to engaged audiences every week.

Head to schoolofpodcasting.com/10tips now and download the free guide because your podcast deserves to be heard.

10 Tips

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