Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google's free tools to reach your ideal clients.

Here are some of our favorite highlights from this fantastic episode:

• How to leverage your Google Business Listing so you show up in searches.
• Jody-Ann's quick, easy, and free way to do keyword research.
• How wedding planners can use YouTube to increase visibility and gain trust.
• The most common marketing mistakes wedding pros make (and what successful pros are doing instead!).
• How to know when you're promoting your business too much.
• And… Jody-Ann's #1 advice for wedding planners.

Want more from Wedding Industry Insider? Check it out!