Ali Wing is the CEO of Oobli, a new line of food & beverage products sweetened with sweet proteins in place of sugar and traditional non-nutritive sweeteners that are ubiquitous on the market today. We discuss: 

• Ali’s background in healthcare & CPG: How she became interested in this product/technology, the opportunity at the intersection of biotech and CPG food & beverage, and what makes Oobli a different company to work for vs. others throughout her career. 

• What are sweet proteins? A deep dive on this new biotechnology, commercial/chemical application, and the possibilities for use, including what makes them different vs. other types of sweeteners designed to mimic carbohydrate metabolism.  

• Brand storytelling: The challenges & breakthroughs Ali’s experienced as CEO of Oobli in telling the story of the products and the technology behind them in ways that empower healthcare professionals and consumers to get curious about (and ultimately become brand champions of) Oobli. 

• Trend forecasting 2024: What does Ali think is new & next in food, beverage & biotech? What she’s excited by, and what puts her to sleep when it comes to nutrition & wellness trends. 

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**Advice on this podcast should not replace medical advice provided by your physician?