Will Read is the founder and president of CannaPlanners, a Vermont-based web design and marketing company that specializes in the needs of the cannabis industry.

Between strict regulations that vary from state to state and the long-lasting remnants of anti-cannabis rhetoric and stigmas, cannabis marketing is an inherently tricky job. The challenge, however, has prompted experts like Will to prioritize simple aspects of brand building, such as a professional and inclusive brand experience.

Will recently joined our podcast host TG Branfalt to discuss cannabis marketing strategies, the prospects for an adult-use cannabis market in Vermont and other New England states, Will's advice for what makes a strong cannabis brand, and more!

Topics covered in this podcast:

https://www.ganjapreneur.com/topic/marketing/

https://www.ganjapreneur.com/topic/vermont/

https://www.ganjapreneur.com/topic/normalization/

http://www.ganjapreneur.com/topic/entrepreneurs

For a full transcript:

https://www.ganjapreneur.com/will-read-normalization-through-smart-cannabis-marketing/

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