
Sign up to save your podcasts
Or


Series One
In this episode of my podcast, I interview William Higham.
He's had a fascinating career that's taken him from working with some of the most iconic cultural figures of our time (Lydon / Strummer / McLaren) during his years in the music industry; before setting up his strategic consultancy 'The Next Big Thing' which looks into social & cultural trends and their impact on brands. (He’s also the author of an excellent book with the same title.)
It's not every day that you can talk with the same person about epic nights out with Alice Cooper along with debating CSR, fragmented media, the joys of analogue and how to gain brand loyalty.
He's a really original thinker and we only disagreed about one thing - his inexplicable dislike of Elastica.
By Sean Pillot de Chenecey3.3
3232 ratings
Series One
In this episode of my podcast, I interview William Higham.
He's had a fascinating career that's taken him from working with some of the most iconic cultural figures of our time (Lydon / Strummer / McLaren) during his years in the music industry; before setting up his strategic consultancy 'The Next Big Thing' which looks into social & cultural trends and their impact on brands. (He’s also the author of an excellent book with the same title.)
It's not every day that you can talk with the same person about epic nights out with Alice Cooper along with debating CSR, fragmented media, the joys of analogue and how to gain brand loyalty.
He's a really original thinker and we only disagreed about one thing - his inexplicable dislike of Elastica.

37,483 Listeners

5,096 Listeners

112,200 Listeners

2,134 Listeners

5,851 Listeners

7,637 Listeners

12,480 Listeners

5,491 Listeners

8,338 Listeners

15,863 Listeners

10,728 Listeners

3,521 Listeners

2,278 Listeners

3,139 Listeners

768 Listeners