Willie Joe is the head of A&R at Generation Now (home to Lil Uzi Vert, Jack Harlow & more). Co-founded by DJ Drama, Don Cannon, and Lake Show, the label is one of the few ACTUALLY still developing artists. 

We break down where most artists fail, qualities all superstars have in common, how his career as a rapper impacts him as an A&R, and so much more! 

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