Adam, Joanna, and Zach respond to a recent San Francisco Chronicle piece about the purportedly dire situation facing California winemakers, and propose that the current struggles are more an aftereffect of the pandemic than a cataclysmic shift in how Americans feel about wine, but also that small winemakers absolutely need to be more honest about their business plans and how they can prepare for difficult times. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Joanna is reading: The Hidden Hospitality Hazards When You’re Too Big for the Bar

Zach is reading: Can Burgundy’s Low-Sulfite Wines Reshape Tradition?

Adam is reading: Why Drink Makers Seek Royal Warrants — and Why They Might Be Nervous Right Now

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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