✓ Why "If you build it they will come" is wrong

✓ The winning formula to a $-making website

✓ 5 things for an effective website

✓ Trust Factors

✓ A strong call-to-action

✓ Making the ideal customer the hero with emotionally compelling headlines and images

✓ Emphasis on Search Engine Optimization

✓ Really clear differentiating features / unique value propositions

✓ Help them imagine themselves working with you

✓ All of the trust factors: https://hookagency.com/trust-factors/