Winning Teams

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This recording of a webinar I did talks about why it is so critically important to have a clear target market.

I outline the convergence of the following to make your personal target market:

* Target Market

* Your Niche

* Your Ideal Client

Check out the recording to understand the subtleties.

My 7 reasons are:

* Focus

* Know where they gather

* Know their specific needs and expectations

* They have their own network

* You can be seen as an expert and an authority

* You are seen to be dedicated to them

* It is an effective use of your resources

Be really interested in your comments and views.

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to www.johnmurphyinternational.com/call to schedule that session.

Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like  – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.

Please subscribe to my podcast in iTunes, and leave a review, as this really helps my podcast get greater recognition.

Subscribe:

  

  

 

This recording of a webinar I did talks about why it is so critically important to have a clear target market.

I outline the convergence of the following to make your personal target market:

* Target Market

* Your Niche

* Your Ideal Client

Check out the recording to understand the subtleties.

My 7 reasons are:

* Focus

* Know where they gather

* Know their specific needs and expectations

* They have their own network

* You can be seen as an expert and an authority

* You are seen to be dedicated to them

* It is an effective use of your resources

Be really interested in your comments and views.

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to www.johnmurphyinternational.com/call to schedule that session.

Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like  – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.

Please subscribe to my podcast in iTunes, and leave a review,

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The words “guru” or “industry leader” are bandied around pretty easily but I am honored that in this interview I am talking to a real guru and industry leader in David Woods.

The subject of the interview is: Is there a future for the financial advisor?

Truthfully, I could not interview a more qualified person to discuss this than David! Have a look at his credentials:

* Started his career in insurance in 1961 and went on to form his own business Woods Financial Group in 1987.

* Was the 1st President of the Life and Health Insurance Foundation for Education

* President of the National Association for Advanced Life Underwriting

* Board Member Insurance Marketplace Standards Association

* Top Table Member of the Million Dollar Roundtable

* Received industry’s top award, The John Newton Russell Memorial Award in 1987 in recognition of his contribution to the industry.

In the interview David discusses, among other things:

* Big challenges facing Financial Advisors today

* Why now is a great time to be a FA

* The key things an advisor must do to be successful

* Discusses the importance of independence – or is it?

* How advisors can develop their own USP.

You can catch David’s weekly video commentary show on www.thewealthchannel.com or contact David directly at [email protected].

I am so grateful to David for joining me on this interview – it was a real pleasure and an honor for me.

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to www.johnmurphyinternational.com/call to schedule that session.

Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like  – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.

Please subscribe to my podcast in iTunes, and leave a review, as this really helps my podcast get greater recognition.

Subscribe:

  

  

 

The words “guru” or “industry leader” are bandied around pretty easily but I am honored that in this interview I am talking to a real guru and industry leader in David Woods.

The subject of the interview is: Is there a future for the financial advisor?

Truthfully, I could not interview a more qualified person to discuss this than David! Have a look at his credentials:

* Started his career in insurance in 1961 and went on to form his own business Woods Financial Group in 1987.

* Was the 1st President of the Life and Health Insurance Foundation for Education

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I am delighted today to introduce you to Cesar Abeid, whose family owns a successful construction related business, Remontech. Cesar has done almost the unthinkable – utilized social media, and podcasting in particular, to make his company stand out in his marketplace.

Cesar’s story is fascinating on many levels, but primarily because he has introduced the social media element to his marketing mix, in an industry that is traditional and not one that has embraced marketing online.

In the interview you will hear Cesar share his experience and the benefits he has gained, and they include:

* how social media, and podcasting in particular, helped Cesar reach more people

* that 80% of traffic to his website now comes from social media activity

* how interviewing other experts in his field on his podcast has delivered aded value to his audience, and positions him as an authority.

* how this work has enabled Cesar to make his company stand out in a price driven market

* social media keeps Cesar ahead of the game and positions hi as a thought leader in his industry – so important

* how to use it to manage what Google is saying about you

* how Cesar has used this medium to “humanize” his business and make it personal

* the benefits that his business has derived from this work

I am grateful to Cesar for sharing his experience and you can see more about Cesar and his business at www.myconstructioncamera.com and www.pmforthemasses.com.

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to www.johnmurphyinternational.com/call to schedule that session.

Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like  – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.

Please subscribe to my podcast in iTunes, and leave a review, as this really helps my podcast get greater recognition.

Subscribe:

  

  

 

I am delighted today to introduce you to Cesar Abeid, whose family owns a successful construction related business, Remontech. Cesar has done almost the unthinkable – utilized social media, and podcasting in particular, to make his company stand out in his marketplace.

Cesar’s story is fascinating on many levels, but primarily because he has introduced the social media element to his marketing mix, in an industry that is traditional and not one that has embraced marketing online.

In the interview you will hear Cesar share his experience and the benefits he has gained,

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I am thrilled to have as our guest today, Christine Hueber, who is the #1 LinkedIn All Time Top Female Expert and who can also boast to be in the top 1% most viewed profile there too.

Christine has coached many business owners to build their business using LinkedIn as a key ingredient to their marketing mix, and I can speak from experience when I say – it works! It has worked for me and can work for you too!

This interview is a real “how to” discussion with tops of tips and strategies to get you building your profile and getting more connections. After listening you will have a clear action plan based on a really clear strategy.

During the interview Christine covers a range of topics which include:

* Why every business owner should be active on LinkedIn

* How to find your clients and get in front of them

* Where LinkedIn fits into your overall marketing strategy

* How to share your content with your target market

* How to optimize your profile and make it truly relevant

* How to encourage your target market to take the next step to engage with you

* How to find the groups where your market congregates

* Understand the etiquette on LinkedIn and not be seen as a spammer or a bore

* How to develop a clear strategy to make LinkedIn a wonderful tool working 24/7 for your business.

This is a wonderful opportunity to listen to a real “guru” and I would recommend you take the time to listen and have paper on hand to take notes – it will be worth it.

You can find more information and lots of free material on http://christinehueber.com/

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to www.johnmurphyinternational.com/call to schedule that session.

Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like for me – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.

Please subscribe to my podcast in iTunes, and leave a review, as this really helps my podcast get greater recognition.

Subscribe:

  

  

 

I am thrilled to have as our guest today, Christine Hueber, who is the #1 LinkedIn All Time Top Female Expert and who can also boast to be in the top 1% most viewed profile there too.

Christine has coached many business owners to build their business using LinkedIn as a key ingredient to their marketing mix, and I can speak from experience when I say – it works! It has worked for me and can work for you too!

This interview is a real “how to” discussion with tops of tips and strategies to get you building your...

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This is a real opportunity to get some tips from “the guru” of podcasting, Cliff Ravenscraft.

Cliff has trained some of the most high profile business thought leaders to launch their own podcasts, and is a regular speaker at conferences worldwide on the subject of positioning oneself as an expert in individual markets.

In this interview Cliff shares his views on a range of benefits of podcasting that include:

* How getting found through podcasting is much more likely than other forms of medias.

* Why podcasting can position you as a thought leader in your market

* How to use your podcast to give information out with a lot of detail, and do it easily.

* Share the answer to the same questions you get asked time and time again through the medium of podcasting – and wow your customers with the level and quality of information.

* The accessibility of podcasting – whether you are driving, working out in the gym or going for a walk.

* Builds relationships with your listeners as they listen to your voice.

* How to optimize your marketing, to include podcasting, videos and blogging and how to make them work together for maximum benefit.

Cliff walks the talk and shares an enormous amount of information, at no cost, on his site www.learnhowtopodcast.com . You can also find out more information of the fantastic course I mentioned during the interview at www.podcastingatoz.com.

I am hugely grateful to Cliff for sharing his knowledge and expertise – thanks Cliff!

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to www.johnmurphyinternational.com/call to schedule that session.

Subscribe:

  

  

 

This is a real opportunity to get some tips from “the guru” of podcasting, Cliff Ravenscraft.

Cliff has trained some of the most high profile business thought leaders to launch their own podcasts, and is a regular speaker at conferences worldwide on the subject of positioning oneself as an expert in individual markets.

In this interview Cliff shares his views on a range of benefits of podcasting that include:

* How getting found through podcasting is much more likely than other forms of medias.

* Why podcasting can position you as a thought leader in your market

* How to use your podcast to give information out with a lot of detail, and do it easily.

* Share the answer to the same questions you get asked time and time again through the medium of podcasting – and wow your customers with the level and quality of information.

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It’s a real honor for me to interview Jorgen Sundberg, founder and owner of The Undercover Recruiter, which is the No 1 recruitment blog in the world. Jorgen also owns Link Humans, the highly successful social media marketing agency.

I have wanted to interview Jorgen for ages to really pick his brains on how to develop a social media and personal branding strategy, and I am delighted that we were finally able to do it and I’m thrilled to share it with you here today.

The keys areas we discussed:

* What a personal brand means and what you need to pay attention to.

* The importance of your online profile and producing content that reflects who you are and what you stand for.

* The need to be known for one thing.

* Role of social media in recruitment.

* Where social media fits into the overall marketing strategy.

* Key components of a social media strategy.

* How you can influence the influencers through social media.

* The amazing power of Twitter.

* The importance of having a content strategy.

* Jorgens’ step by step plan to get you started.

* The tools Jorgen uses to make the process efficient and effective.

* The emergence and the value of tribes and communities.

* Jorgen’s No 1 tip to grow your social media.

Many thanks to Jorgen for a great interview, and you can connect with Jorgen and access his material at – www.linkhumans.com, www.theundercoverrecruiter.com, www.personalbrandinguk.com and www.socialmedialondon.co.uk.

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to www.johnmurphyinternational.com/call to schedule that session.

Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like for me – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.

Please subscribe to my podcast in iTunes, and leave a review, as this really helps my podcast get greater recognition.

Subscribe:

  

  

 

It’s a real honor for me to interview Jorgen Sundberg, founder and owner of The Undercover Recruiter, which is the No 1 recruitment blog in the world. Jorgen also owns Link Humans, the highly successful social media marketing agency.

I have wanted to interview Jorgen for ages to really pick his brains on how to develop a social media and personal branding strategy,

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In this podcast I am interviewing Brian Holmes, founder of Strategic Living Institute. Brian is also an author,lecturer, counsellor and master coach trainer.

Brian has lectured all over the world on the subject of personal development and finding your “sweet spot”.

I encourage you to listen to Brian who is a true expert in his field. The areas we cover in the interview include:

* How we can transform our minds for good and live life to our full potential.

* The power of limiting beliefs

* How we must take responsibility for our own lives.

* How to discover your unique destiny.

* The joy of finding your true passion.

* How to build a strategic life plan.

You can find a ton of really helpful information and strategies to build your purposeful life at www.brianholmes.com.

My thanks to Brian for a great, insightful interview!

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to www.johnmurphyinternational.com/call to schedule that session.

Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like for me – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.

Please subscribe to my podcast in iTunes, and leave a review, as this really helps my podcast get greater recognition.

Subscribe:

  

  

 

In this podcast I am interviewing Brian Holmes, founder of Strategic Living Institute. Brian is also an author,lecturer, counsellor and master coach trainer.

Brian has lectured all over the world on the subject of personal development and finding your “sweet spot”.

I encourage you to listen to Brian who is a true expert in his field. The areas we cover in the interview include:

* How we can transform our minds for good and live life to our full potential.

* The power of limiting beliefs

* How we must take responsibility for our own lives.

* How to discover your unique destiny.

* The joy of finding your true passion.

* How to build a strategic life plan.

You can find a ton of really helpful information and strategies to build your purposeful life at www.brianholmes.com.

My thanks to Brian for a great, insightful interview!

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to

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Today I have the opportunity to talk to Dustin Hartzler, owner of www.yourwebsiteengineer.com, about the value of building your website on WordPress as opposed to other platforms.

Dustin has worked on hundreds of websites all over the world and in this interview he shares his tips to get the most out of your site, and also how and why to take full control of the content therein.

You can listen to the full interview but I am including the show notes here for reference purposes:

* WordPress gives you a website that you can change as your needs require you to do so.

* It is as simple as “cut and paste” from Google docs.

* How you can categorize the content of your site to make it more user friendly, and easier to find relevant content.

* Allows you to control and manage your own brand

* WordPress is geared for SEO – Google likes it for ranking purposes!

* Why you need to get WordPress to work on mobile devices

* The importance of continuously adding new content.

Dustin Hartlzer can be found on his website – www.yourwebsiteengineer.com – where there is a load of information, videos and tips.

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to www.johnmurphyinternational.com/call to schedule that session.

Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like for me – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.

Please subscribe to my podcast in iTunes, and leave a review, as this really helps my podcast get greater recognition.

Subscribe:

  

  

 

Today I have the opportunity to talk to Dustin Hartzler, owner of www.yourwebsiteengineer.com, about the value of building your website on WordPress as opposed to other platforms.

Dustin has worked on hundreds of websites all over the world and in this interview he shares his tips to get the most out of your site, and also how and why to take full control of the content therein.

You can listen to the full interview but I am including the show notes here for reference purposes:

* WordPress gives you a website that you can change as your needs require you to do so.

* It is as simple as “cut and paste” from Google docs.

* How you can categorize the content of your site to make it more user friendly, and easier to find relevant content.

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In this episode I am delighted to interview a real Internet Marketing Guru, Mark Mason, who can be found at www.latenightim.com.

Mark will be sharing with us how a local business can really use the internet and particularly their website to generate new leads and business.

Mark has experience of helping clients build their internet business since 2007 and in this interview he explains step by step how he would guide a local business to leverage their website to achieve significant growth in their income.

Please listen to the full interview here.

The key points from the interview with Mark are:

* Internet is for everyone, not just global players

* It is all about delivering value before visitors become clients

* You must create a clear target market and have a customer avatar

* Identify what you can deliver for free to this avatar  – content they will value

* You must optimize your content for search engine optimization – Mark explains this in great detail in interview.

* Capture leads by giving something of value in exchange for their email addresses

* Become top of mind for your target market

* How to use social media for local businesses.

* Tips to hire the right person to develop your website.

My thanks to Mark Mason for a great interview. To see some great free material from Mark go to www.latenightim.com and have a good look around.

As Mark said in the interview, you can also contact him through his website if you have any queries.

Mark, thank again!

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to www.johnmurphyinternational.com/call to schedule that session.

Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like for me – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.

Please subscribe to my podcast in iTunes, and leave a review, as this really helps my podcast get greater recognition.

Subscribe:

  

  

 

In this episode I am delighted to interview a real Internet Marketing Guru, Mark Mason, who can be found at www.latenightim.com.

Mark will be sharing with us how a local business can really use the internet and particularly their website to generate new leads and business.

Mark has experience of helping clients build their internet business since 2007 and in this interview he explains step by step how he would guide...

Subscribe:

  

  

 

In this episode I want to talk about how you can fulfill your potential.

You can listen to the full broadcast on the podcast, but I am including the show notes here for reference.

Notes: 

* Those that fulfill their potential are fully committed. Those that do not are simply involved.

* Great book to read on this subject – Turning Pro by Steven Pressfield – where her refers to it as the difference between being professional and being amateur.

* Fulfilling is not a matter of background, education or finance.

* There is that moment when we can choose to be serious or just to talk about it – being committed or just involved, being a pro or an amateur.

* Once committed you are clear about what you need to do to become what you can be.

* The committed all have great habits and rituals

* They treat adversity as just another issue to deal with – they don’t fall over and quit

* The committed have skin in the game – they have something to lose.

* Once committed you acquire immense power

* The committed know what holds them back and what they do to shift a disempowering belief into an empowering one.

How committed are you to fulfilling your own potential? Are you a pro or an amateur? Only you can answer.

To listen to the full podcast, check it out here

If you would like to sharpen your skills as a leader and a manager, then why not take advantage of a free 45 minute session which will give you actions you can take straight away to make you more effective. Then go to www.johnmurphyinternational.com/call to schedule that session.

 

Thanks to Jodey Smith, my podcasting technical genius, who does all the bits I don’t like for me – the editing, the uploading etc. He is a gem and can be contacted at JodeySmith.com.

Please subscribe to my podcast in iTunes, and leave a review, as this really helps my podcast get greater recognition.

 

Subscribe:

  

  

 

In this episode I want to talk about how you can fulfill your potential.

You can listen to the full broadcast on the podcast, but I am including the show notes here for reference.

Notes: 

* Those that fulfill their potential are fully committed. Those that do not are simply involved.

* Great book to read on this subject –