Venrock Partner Mike Tyrrell speaks with Jason Purcell, co-founder and CEO of Salsify to discuss his career and how Endeca's $1B exit lead to the creation of Salsify. Purcell explains how we are in the midst of a "masses of markets" world, and delves into how commerce experience management platforms like Salsify are helping brands navigate a space where consumers engage with products on a broad variety of channels and win on the digital shelf. Purcell shares the toughest part of his journey at Salsify and what the company sees as its "North Star". They also discuss the importance of repeated clear communication in leadership strategy, particularly when a company grows past the startup stage.