Podcast Episode 139

Greg Wamhoff’s not worried about his next sale because his residential construction business in Tomball, Texas, has a self-sustaining sales engine: their finished work.

In this episode of “The Building Code,” Zach and Charley learn how Greg turned a telephone and the leads on a dry erase board into an outfit finishing 50 custom homes a year.

WHAT HAS BEING A REFERRAL-BASED BUSINESS LOOKED LIKE AT YOUR COMPANY?

“Until a year or two ago, we didn't put any effort on social marketing or social media. And to that point, we have never done paid marketing. We never did it. And I think if you're doing business right, especially in a growing market like Texas, you shouldn't have to. Right? But I would say our referral hovers right around 90% plus or minus. Really rare we get a project that comes from another source like social media or some other avenue where somebody sees us. I joked forever in our company, we didn't even put signs out when we were doing projects. If somebody wants me, they're going to go knock on that guy’s door and say, ‘Hey, you're doing a project. Who's doing it?’ Right? So, brand awareness is, I guess, for some companies it's important. Ours is more relational capital. Relationships are what's important for us.”

WHAT’S THE BEST ADVICE YOU RECEIVED ON BUILDING A SUCCESSFUL BUSINESS?

“An early mentor of mine one time said to me that if you just hired great people, your business will take care of itself. And I truly believe that today still. It's really about the people. Over time, as we kind of started putting a few people together to build the company, it centered around that same feeling I had the first time, which is I love our customers. I care about our customers, and we want to do a great job for them. And I think that was evident through some of the first relationships and employees we had, just shared that common thread. And that's what really motivated us and drove us into this business

LINKS AND MORE

Related content:

Read more about Wamhoff Design|Build’s success here, and don’t forget to check out the tree farmer Greg mentioned.

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