With Shiro

This episode explains why personal growth can feel painfully stuck even after setting goals and putting in real effort: you’re in the “identity gap,” the uncomfortable space between who you were and who you’re becoming. It reframes procrastination and friction as normal resistance from the ego, which prioritizes safety, predictability, and social acceptance, while your higher self pulls you toward change. Because you can’t hold two conflicting identities at once, the script argues you must choose the new identity and cut ties with old habits, people, and beliefs that magnetically pull you back. It offers practical steps to bridge the gap: follow through on promises to yourself, monitor self-worth, dress like the person you’re becoming, repeatedly ask “What would new me do?” and use identity language that keeps roles from defining you.

00:00 The Identity Gap

00:49 Stuck Is Normal

01:12 Procrastination Explained

01:57 Ego Versus True Self

03:25 Choose One Identity

04:11 Cutting Old Ties

04:47 The Mind Resists Change

06:09 Name Fear Keep Moving

06:19 Practical Steps To Shift

08:04 Language Shapes Identity

08:30 The Decision Today

Legal basics for your business — no jargon, no fear.

If you've been putting off starting your business because the legal side feels overwhelming, this video is for you. In this session — prepared as part of my course She Decides: Give Life to Your Idea at Folkuniversitetet, Stockholm — I walk through the minimum legal considerations every new founder should have on their radar.

We cover:

— Business vehicles: sole trader, company, partnership. What they mean and why it matters

— Intellectual property: copyright, patents, trademarks, and trade secrets in plain language

— Data and privacy: what you're collecting, how you're using it, and what GDPR means for your business

— Contracts and terms and conditions: why you need them and what to put in them

This is general information only and does not constitute legal advice. Please consult a qualified lawyer in your jurisdiction for advice specific to your situation.

I'm Shiro Ndune, business advisor, author, and international commercial lawyer with over 20 years of experience. I work with women founders at the moment of their most important business decisions.

- Find out more: shirondune.com

- Connect on LinkedIn: linkedin.com/in/shiro-ndune-45451061

If this was useful, leave a comment and let me know what business questions you're sitting with.

00:00 Introduction

00:50 Choose Business Structure

02:06 Liability and Registration

04:56 Business name, tax & licenses

05:56 Intellectual Property Overview

06:17 Copyright and Creators

08:14 Patents and Inventions

09:42 Trademarks and Secrets

11:39 IP Rules and Domains

13:57 Data Privacy and Security

15:32 Client Data and GDPR

17:49 Consent and Third Parties

21:20 Key Documents and Contracts

25:25 Terms and Payment Protection

28:31 What to do first

Stop Circling the Idea: Identity Shifts, Imposter Syndrome, and Choosing Your Next StepShiro discusses the cost of carrying an unfinished idea and urges viewers to step away from excuses by making a clear decision: yes, no, or not yet. Using a business idea as an example, she explains that progress often requires an identity shift. Re-examining beliefs like “I’m not an entrepreneur,” defining who you’re becoming, and finding evidence through others’ success stories. She shares tools such as subliminal self-messages, envisioning yourself 20 years ahead, recognizing your imposter syndrome type, reframing failure as learning, and grieving what you may need to let go of (titles, jobs, friends). She emphasizes making peace with success, visualizing outcomes, tracking gains, celebrating milestones, trusting inner alignment, and reclaiming energy tied up in indecision.00:00 That Buzzing Idea01:01 Excuses or True No01:57 Identity Shift Explained03:05 Becoming an Entrepreneur06:35 Rewire Beliefs Overnight07:42 Find Proof It’s Possible10:09 Future You Perspective12:17 Know Your Imposter Type14:37 Grieve the Old Identity17:43 Make Peace With Success21:09 Change Compounds - Track Wins26:16 Boundaries and Self Worth27:39 Trust Inner Guidance30:54 Decide and Reclaim EnergyConnect with Shiro at shirondune.comDate Like Cleopatra by Shiro Ndune available on Amazon

How do you know if you're ready? No, but really? Let's see the internal processes you go through.References:Movie: Highest 2 Lowest featuring Denzel WashingtonBook:The Way of Integrity by Martha BeckCheck out what I do at: shirondune.com

Do you find that you're unable to access more in your business even though you've put your mind to it? We look at the internal blocks that may be keeping you stuck, how to recognise them and overcome them.For more information on my work, visit:shirondune.com

Leaving an identity can be complicated. Here's my story, covering why, how and when to leave and what to do next.Reference:The 4 Hour Work Week by Tim FerrisDate Like Cleopatra by Shiro NduneContact: [email protected]

Have you ever frozen up at work unable to speak and couldn't figure it out? Are there situations that plain make you uncomfortable with sweaty palms and prickly heat even though you don't know why? Listen in and uncover what past trauma and teachings may be holding you back.Reference:Lean In by Sheryl SandbergDate Like Cleopatra by Shiro NduneContact: [email protected]

Are you going through a change? Great! Let's run an audit!1:27 Auditing friendship13:24 Internalized racism16:50 Cleaning up your digital space21:48 Consciousness27:00 Auditing your content consumption30:49 Job/Career35:52 Auditing your mood39:35 Auditing your family41:53 Auditing your shopping habits45:50 Your relationship with time

The patriarchy is a fact around us. What can we do to improve our experience of life within the patriarchy? Listen in!Reference:Date Like Cleopatra by Shiro NduneContact: [email protected]

If you're making waves in the corporate world like a boss but failing in love, this ones for you. You could be approaching love the way you do that big work deal - from your masculine energy. It doesn't work in your love life because you and he can't both be in your masculine. That leaves you to connect with your feminine energy. Before you say that that's asking for too much, have a listen to the steps that put you in your feminine and give them a try!References:On Self Esteem and Scolars, Witches and Other Freedom Fighters by Gloria SteinemComplex PTSD by Pete WalkerThe Untethered Soul by Michael A. SingerDate Like Cleopatra by Shiro Ndune (see shirondune.com for details)Finding Me Course: https://shirondune.com/the-path-back-to-self/Write: [email protected]