This week Dylan is joined by AJ Huff from Design The Everything, a company that aims to make products you love to use everyday. Dylan and AJ talk about the book the "Purple Cow" by Seth Godin, the second book in the WT book club. AJ suggested this book a while ago and feels it's important for the machinist community to remember the marketing side of running a business. AJ and Dylan talk through how to distinguish your business, running ads on social media, and finding your "Purple Cow". Both round out the episode talking about 3D printing, battle bots, and Japanese sumo robots.