Coach Don Bartel has been a teacher and coach in Washington state for 22 years. He has coached and/or taught at the middle school, high school, and collegiate level. He has served as a head coach at three different high schools for a combined 15 years; and has been the head football coach, leadership teacher, ASB advisor, and activities coordinator at Eastlake High School in Sammamish, Washington for the past six years.

We talk with Coach Bartel about how their school branding campaign, "Wolf Strong, Pack Strong" has patiently come about and gives some practical tips on how they have kept the campaign fresh for the students and staff at Eastlake.