Unfortunately, fewer women are interested in participating in the digital sector, be it higher education, jobs or entrepreneurship. The recent study conducted by the European Union demonstrated that only 24 out of every 1000 female graduates study ICT related subjects - of which only six go on to work in the digital sector, therefore widening the gender gap in digital. The statistics in the USA and other countries are not that much different. But there are strategies to reverse this trend, and they range from not only having role models at the C-Suite level but role models in executive management and management. Role models that encourage women to pursue positions in digital. In this broadcast, we speak with a woman whose passion lies in the digital sector and is an example of determination and success. As the digital advertising and media landscapes changes, we explore how can women contribute and lead the way.