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Midlife can feel like the moment the old rules stop working. The commute feels harder, confidence gets shakier, technology has moved on, and you may be carrying more than anyone can see.
In this powerful episode of the Women Like Me Stories & Business Podcast, Julie Fairhurst sits down with Joy Foster, founder of Tech Pixies, to talk about midlife reinvention, confidence, neurocoaching, business, technology, and the courage to begin again.
Joy works with women who want to reinvent themselves online and in business. She explains what is really happening beneath the surface when women freeze, procrastinate, overthink, or talk themselves out of the very thing they want. Julie and Joy explore imposter syndrome, perfectionism, automatic negative thoughts, and the inner resistance that often appears right before a woman posts, pitches, leads, sells, or steps into visibility.
This conversation also reframes time in a powerful way. Joy shares the 25-year plan mindset, why thinking in quarters can reduce overwhelm, and how focusing on the βbig threeβ priorities helps women move forward with more clarity. They also discuss the importance of creating a power hour that truly belongs to you β not laundry, errands, or everyone elseβs needs dressed up as productivity.
Julie and Joy talk about womenβs strengths in business, including empathy, emotional intelligence, organization, communication, and relationship-building, and why these qualities become powerful business advantages when women stop undervaluing them.
The conversation also gets practical. Joy shares insight into funding, grants, sales, and why selling is serving when it is aligned with your values. They discuss why sales skills keep a business alive, why belief in what you offer matters, and how women can build confidence around asking for the sale.
Julie and Joy also explore AI for business, AEO, and the bias that can show up inside technology tools. Joy shares why women need to choose technology with their eyes open and use it as support, not as something that steals their voice.
If you are a woman in midlife ready to rebuild confidence, learn new skills, plan smarter, use technology with courage, and create a next chapter that fits who you are now, this episode is for you.
Subscribe, share this episode with a woman who needs a reset, and leave a review with the one idea you are taking into your week.
Learn more about Joy Foster and Tech Pixies:
Website: Β https://techpixies.com
Joy Foster LinkedIn - https://www.linkedin.com/in/techpixiejoy/Β
TechPixies Instagram - https://www.instagram.com/techpixies/Β
TechPixies Facebook - https://facebook.com/techpixies
TechPixies YouTube - https://www.youtube.com/techpixiesΒ
TechPixies TikTok - http://tiktok.com/@techpixiesΒ
TechPixies LinkedIn page - https://www.linkedin.com/school/tech
β¨ READY TO TURN YOUR STORY INTO AUTHORITY?
Iβm Julie Fairhurst - publisher, executive producer, story and sales strategist, and founder of Women Like Me Media.
After 34 years in sales, helping approximately 3,000 clients, publishing more than 350 womenβs stories, and hosting over 400 interviews, I know this:
Your story is not simply something that happened to you. It is part of your wisdom, your credibility, and the work you are here to do.
Whether you are ready to write your story, publish your book, strengthen your message, sell with greater confidence, or become more visible, I can help you take the next step.
Your voice matters. Your experience has value. And you do not need to remain the best-kept secret in your industry.
Visit https://juliefairhurst.com to explore coaching, publishing, podcast opportunities, and visibility programs.
ποΈ Subscribe to Women Like Me Stories & Business for honest conversations with women who are turning what they have lived and learned into purpose, leadership, and lasting impact.
Julie Fairhurst
Founder & CEO, Women Like Me Media
Publisher β’ Executive Producer β’ Story & Sales Strategist
Soft heart. Strong voice. Clear invitation.
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