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She opened her doors, got her license, and then lockdown hit. One month later, the salon dream was gone — and so was the home it lived in.
That kind of loss can shrink your world fast, but Calli Jensen chose a different path. Instead of giving up, she used that painful season as the spark to rethink how beauty, wellness, and service-based businesses grow when ads stop working, customers disappear, and real connection becomes everything.
In this episode of Women Like Me Stories & Business, Calli shares the real timeline of rebuilding — from a simple “refer three friends” stamp card to creating Our Beauty Referral Network, a referral marketing platform built on trust, tracked referrals, collaboration, and community.
We talk about why relying on a single location or income stream can be risky, especially for small business owners, and how a pay-it-forward referral model can help customers earn toward their self-care while helping businesses keep their calendars full.
Calli also opens up about her spinal injury, her healing journey, and what it truly means to stop “pushing through” and become your own health advocate. Her story is a powerful reminder that resilience is not always about going harder — sometimes it is about slowing down, listening, healing, and building differently.
We also explore what makes Our Beauty Referral Network more than a directory, including live events, online speed-networking, video testimonials, referral tracking, tools to fill open appointment slots, and content automation designed to increase visibility and bookings.
If you are a beauty, wellness, or service-based business owner who feels invisible online — or a customer looking for trusted providers without the guesswork — this conversation will give you a clearer, more human way to grow.
Subscribe, share this episode with a friend or business owner who needs momentum, and leave a review with the biggest takeaway you’re taking from Calli’s story.
REACH OUT TO CALLI! Our Beauty & Wellness Referral Network & Community.
www.beautyreferralnetwork.com
https://www.facebook.com/groups/beautyreferral
✨ READY TO TURN YOUR STORY INTO AUTHORITY?
I’m Julie Fairhurst - publisher, executive producer, story and sales strategist, and founder of Women Like Me Media.
After 34 years in sales, helping approximately 3,000 clients, publishing more than 350 women’s stories, and hosting over 400 interviews, I know this:
Your story is not simply something that happened to you. It is part of your wisdom, your credibility, and the work you are here to do.
Whether you are ready to write your story, publish your book, strengthen your message, sell with greater confidence, or become more visible, I can help you take the next step.
Your voice matters. Your experience has value. And you do not need to remain the best-kept secret in your industry.
Visit https://juliefairhurst.com to explore coaching, publishing, podcast opportunities, and visibility programs.
🎙️ Subscribe to Women Like Me Stories & Business for honest conversations with women who are turning what they have lived and learned into purpose, leadership, and lasting impact.
Julie Fairhurst
Founder & CEO, Women Like Me Media
Publisher • Executive Producer • Story & Sales Strategist
Soft heart. Strong voice. Clear invitation.
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