Women & Money: The Shit We Don't Talk About! | Purse Strings

By Barbara Provost & Maggie Nielsen

"We will never solve the feminization of power until we solve the masculinity of wealth." - Gloria Steinem. On this podcast, we're going to call out those ways that women are consistently left behi

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The podcast currently has 159 episodes available.

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Number 1: The $70,000 Tax Mistake Most Women Business Owners Make with Emily Bowie
Send us Fan Mail You are making good money. So why does tax season still knock the wind out of you every year? Earning more does not automatically mean keeping more. Without a strategy, a higher income can just mean a bigger, more painful tax bill. In this episode, we have Emily Bowie, CFO of Thorne Advisors, a firm built specifically for women earning over 100K in net income. A Cash Flow Strategist with more than 15 years of experience, including her time as an audit manager in Big Four accounting, Emily co-built Thorne Advisors with founder Andrea Mason to close a gap they kept seeing: plenty of tax strategy floating around, but almost no one helping women find the actual cash to use it. She joins us to make taxes make sense, from the S corp election that saved one client a fortune to the cash leaks quietly draining businesses everywhere. Why do high-earning women still get ambushed every April? Because the books get pushed to the 11th hour. When you are juggling everything, bookkeeping only happens right before taxes are due, and by then it is too late to be strategic. You are just working with whatever you have instead of a plan. What is the difference between tax prep and tax strategy? Tax prep is the filing everyone knows, due in March or April. Tax strategy is proactive and year-round: a strategist understands the code so they can help you leverage what is actually available to you. As Emily puts it, not all tax preparers are tax strategists, so it pays to know who is really in your financial corner. When should you switch from sole prop to an S corp? Emily's benchmark is netting 100K or more. That election alone can save you money, and it unlocks strategies like an accountable plan and the Augusta Rule. The goal is not to pay yourself less, it is to pay yourself strategically. One client who waited too long overpaid roughly $70,000. Why is a big tax refund not the win it feels like? A large refund means you overpaid all year and handed the government an interest-free loan. The sweet spot is landing close to even, so that cash stays in your business or your pocket where it can grow. Emily even packaged her top fixes into a free guide, 5 Cash Leaks & 5 Missed Tax Deductions. 00:00 Building a firm for high-earning women. 03:15 Why April keeps ambushing you. 04:45 The $70,000 S corp mistake. 08:15 Tax prep vs tax strategy. 13:15 Why a big refund is not a win. 17:15 The S corp unlock and the cash leaks. 29:30 What financial freedom really means. We would love to hear what you thought of this episode, any questions it sparked, what resonated most, or any topics you would love us to cover next. Click here to send us a message! Ready to stop overpaying and start keeping more of what you earn? Join us for the next Money Talks, “Three Numbers Every Self-Employed Woman Should Know by Heart” with Laura Ann Strobel. Click here to register for FREE and bring your questions! Follow & connect with Emily Bowie:WebsiteInstagram5 Cash Leaks & 5 Missed Tax Deductions (free guide)Want to take this conversation one step further? Join us for our next Money Talks, a free 30 minute live session where we’ll dig into a question we hear all the time from women business owners: Budgeting for Businesses to Offer Benefits. Click here to register for FREE and bring your questions! Follow & connect with us!Website Facebook PageFacebook groupInstagramTikTokLinkedInYouTubeReddit Resources Have questions? Click this to check out our expert Q&A for tips from industry experts, tailored to help women address their most comm...
September 18, 202635min
Number 2: Design Your Dream Career with Jess Lane
Send us Fan Mail You spent your whole career building someone else's brand. What happens when the title, the salary, and the identity get taken away overnight? In this episode, we have Jess Lane, founder of The Full Cup Co., the career design company for the future of work. After twenty years in marketing and advertising for names like Procter and Gamble, Porsche, and The RealReal, Jess was laid off at forty in a mass reduction and applied to 496 jobs before deciding to build something no employer could take away. She joins us to talk about designing your next chapter, future-proofing your career in the age of AI, and why your worth was never tied to that spreadsheet. Is the 9-to-5 really going away? It is changing fast. LinkedIn co-founder Reid Hoffman has said the 9-to-5 could be extinct within a decade. The takeaway is not panic, it is that work is being redefined, and there are real ways to future-proof yourself for what comes next. How do you future-proof your career against AI? Lean into what is most human. Strategy, intuition, creativity, and human storytelling are becoming the most valuable skills. Use AI as a tool, but do not try to sound like it. The more human you are, the harder you are to replace. What is career design, and how is it different from a side hustle? Career design starts with your unique blueprint, your motivators of autonomy, connectedness, and competence, then builds a sustainable path around your life. A side hustle is usually just extra income without that foundation. As Jess puts it, side hustles are often "hustley," while career design builds the career meant for you. How do you financially prepare to leave a stable job? Do not leap and hope. Leaping is not a strategy, an exit plan is. Look at ROI and risk differently, turn the unknowns into knowns, and build a plan with real timelines and numbers. Investing in yourself is what makes the leap sustainable instead of scary. Ready to design your next chapter? Join us for the next Money Talks. Click here to register for FREE and bring your questions! Follow & connect with Jess Lane:WebsiteInstagram LinkedIn Want to take this conversation one step further? Join us for our next Money Talks, a free 30 minute live session where we’ll dig into a question we hear all the time from women business owners: Budgeting for Businesses to Offer Benefits. Click here to register for FREE and bring your questions! Follow & connect with us!Website Facebook PageFacebook groupInstagramTikTokLinkedInYouTubeReddit Resources Have questions? Click this to check out our expert Q&A for tips from industry experts, tailored to help women address their most comm...
September 04, 202633min
Number 3: How to Spot Financial Abuse (And How to Get Out) with Joleen Fuller and Heather Wiese
Send us Fan Mail When we think about abuse, we picture bruises and broken doors. But there is a form of abuse that leaves no marks, traps 99% of survivors, and follows women long after they have left. Almost no one is talking about it, and it might be the biggest reason so many women feel like they can't get out. In this episode we sit down with Joleen Fuller and Heather Wiese. Joleen has called Portland home for more than 20 years. A Lewis & Clark College graduate, she has built her career around supporting survivors of domestic violence and trauma serving as an advocate, volunteer, and program coordinator to help individuals find safety, stability, and empowerment. Joleen currently serves as Director of Programs at FinAbility, where she champions survivors and fights for those too often pushed to the margins. Heather has been in the role of Family Services Advocate for the Shelter Stability Program at Raphael House since September 2020. She currently provides one-one-one advocacy, facilitates multiple support groups, and provides educational workshops for DV survivors and training workshops for fellow advocates. With over 22 years of experience working with families experiencing homelessness, Heather has worked in a wide range of roles including case management, program management, development, volunteer management, crisis intervention, and housing. Her primary passion in her work is economic empowerment and how to navigate complicated emotions surrounding personal finances while building skills and confidence towards financial health. Why do 99 percent of domestic violence survivors experience financial abuse? Because financial control is one of the most effective tools of power and control. It is not a side effect of abuse. It is a strategy. Keeping her broke, in debt, and financially dependent is exactly how an abuser makes sure she cannot leave. What are the three forms of financial abuse? Financial exploitation is identity theft, coerced debt, and accounts opened in her name without permission. Financial control is withholding her ID, monitoring every transaction, and keeping her on an impossible allowance. Financial sabotage is destroying her credit, her rental history, her job, and manipulating child support and legal systems after she leaves. Does the financial abuse stop when she leaves? Often it gets worse. Retaliation is immediate. Accounts get drained, money moves offshore, property gets destroyed. Child support evasion by switching jobs every few months is financial abuse that continues for years. Safety planning is not one and done. It is ongoing. Why are survivors more afraid to look at their credit report than they were to leave their abuser? Because the credit report is concrete evidence of everything that was done to them. It is an on-paper reminder every time they try to move forward. And for many survivors, the credit report is also a safety risk because soft pulls from housing or credit applications show their new location to anyone who knows how to look. What can a survivor do right now if she does not know where to start? One call. The National Domestic Violence Hotline. You do not need a plan. You just need to ask what resources exist near you. That call leads to the next one. The My Plan app is there for anyone who is not ready to pick up the phone. What do you need people who are not survivors to understand right now? The safety net survivors rely on is being cut. Support your local domestic violence shelter. Volunteer, donate, show up. And say it out loud: I believe survivors. In this moment those three words matter more than most people realize. Wherever you are on your journey, you are not alone, and there is help. Join us for next week’s Money Talks, “Financial Recovery After Abuse: The Step-by-Step Path to Stability”. Leaving is just the beginning. For many survivors, the financial damage lasts years after the relationship ends. This session is about what comes next. Click here to register for FREE and bring your questions! Follow & connect with Joleen & Heather:finability.org and raphaelhouse.comInstagram: @finabilityus and @raphaelhousepdx Want to take this conversation one step further? Join us for our next Money Talks, a free 30 minute live session where we’ll dig into a question we hear all the time from women business owners: Budgeting for Businesses to Offer Benefits. Click here to register for FREE and bring your questions! Follow & connect with us!Website Facebook PageFacebook groupInstagramTikTokLinkedInYouTubeReddit Resources Have questions? Click this to check out our expert Q&A for tips from industry experts, tailored to help women address their most comm...
August 14, 202645min
Number 4: Net Worth Is Not Self Worth with Elizabeth Husserl
Send us Fan Mail You can look successful on paper and still feel like it is never enough. In this episode, we have Elizabeth Husserl, a sought-out speaker, entrepreneur, registered investment advisor, mother and cofounder of Peak360, a boutique wealth planning ﬁrm. She expertly guides people to a deeper understanding of their relationship to money and wealth. But more than anything, she is a thought leader at the intersection of psychology and money. Her debut book, The Power of Enough: Finding Joy in Your Relationship with Money, is a paradigm- shifting exploration that invites readers to redefine success, loosen the emotional grip of traditional financial beliefs, and build a more joyful, self-aligned relationship with wealth. Why do so many women feel financially insecure even when the numbers look good on paper? Because we measure wealth mentally but experience it physically. We hit the metrics and the goalpost moves. The missing piece is learning to actually feel wealthy in your body, not just know it in your head. What is the wealth mandala and how do you use it? It is a circle with twelve human needs like health, connection, freedom, and purpose. You rate each one from one to ten and color it in. Then you look at your whole life like a flower and see where your time and resources actually need to go. What is the difference between money, wealth, and power? Money is a tool. Wealth is a state of wellbeing where your human needs are being met. Power is the agency to design your own life. None of them are the same thing and only one of them lives in your bank account. What is satiation and why does it matter more than gratitude? Gratitude is a heart experience. Satiation is a body experience. It is that feeling when a meal truly hits the spot. Elizabeth says we need to bring that same felt sense of enough into our financial lives, not just think it, feel it. How do you define enough when the world keeps telling you it is never enough? Start by feeling what enough actually feels like before you take it to a spreadsheet. Then do the math in five-year segments. And compound your moments of meaning the same way you compound interest. Join us for next week’s Money Talks, “Your Complete Financial Protection Plan: Estate, Insurance & Investments Simplified” Most women have one of the three dialed in. Fewer have all of them. We’re laying out exactly what you need to protect what you’ve built, grow it intentionally, and make sure it goes where you want it to go. Click here to register for FREE and bring your questions! Follow & connect with Elizabeth:WebsitePeak360 Wealth ManagementInstagram LinkedIn Book: The Power of EnoughChatGPT tool “Conversations with Money”Want to take this conversation one step further? Join us for our next Money Talks, a free 30 minute live session where we’ll dig into a question we hear all the time from women business owners: Budgeting for Businesses to Offer Benefits. Click here to register for FREE and bring your questions! Follow & connect with us!Website Facebook PageFacebook groupInstagramTikTokLinkedInYouTubeReddit Resources Have questions? Click this to check out our expert Q&A for tips from industry experts, tailored to help women address their most comm...
August 07, 202639min
Number 5: How to Turn Your Passion into a Six Figure Side Hustle with Ashley Neidert
Send us Fan Mail Most women start a side hustle to make a little extra money. Ashley Neidert started posting videos and built a six-figure business. She is here to tell you exactly how she did it and what nobody else is going to tell you before you start. Meet Ashley Neidert, full-time cat content creator, pediatric doctor of physical therapy, and the world's only pet content creator coach. Through her brand Petfluencer Secrets, she helps aspiring and growing pet creators turn their pages into real income through brand deals, YouTube, and scalable online revenue streams. Known for its honest, no fluff approach, Petfluencer Secrets focuses on strategy, storytelling, and sustainable growth, giving creators the tools and confidence to build a profitable pet brand without relying on viral moments. In this episode, we pull back the curtain on what it actually looks like to make real money as a pet content creator. This is not the highlight reel. This is the 4:00 AM Starbucks run, the algorithm shifts, the taxes nobody warned you about, and the real income timelines you need to hear before you start. You will walk away with a clear-eyed, no-fluff picture of the pet influencer world, plus practical steps to start building your own channel the right way. Want to start a side hustle? Join us for next week’s Money Talks “The Tax and Money Moves You Need to Make Now” Let’s talk about the financial side of actually running it. From estimated taxes to business structure to keeping your books right, we’re covering what every woman building a side income needs to know. Click here to register for FREE and bring your questions! Follow & connect with Ashley:WebsiteInstagramYoutube Want to take this conversation one step further? Join us for our next Money Talks, a free 30 minute live session where we’ll dig into a question we hear all the time from women business owners: Budgeting for Businesses to Offer Benefits. Click here to register for FREE and bring your questions! Follow & connect with us!Website Facebook PageFacebook groupInstagramTikTokLinkedInYouTubeReddit Resources Have questions? Click this to check out our expert Q&A for tips from industry experts, tailored to help women address their most comm...
July 24, 202644min