Sports media are in the middle of a significant transition, as streaming media companies compete with traditional linear broadcasters. The Netflix deal for the U.S. rights to the Women’s World Cup is only the latest and Richard Berndes returns to look at how the shift is shaking out with host Eric Hanselman. Women’s sports have seen a dramatic rise in viewership and represent a new and unique audience for media providers. They’re also a fanbase that’s particularly dedicated and committed. That’s translated into increasing rights valuations, with Netflix being only the latest to strike a notable deal. This comes as advertising dollars are shifting to more digital spending and streaming providers are expanding their monetization of sport to more documentary-style programming.

As the value of sports rights increases, there is more pressure on pay TV providers, as they look to hang on to subscribers. Sporting events have the unique characteristic of a viewing imperative. Most audiences won’t watch, if the know the outcome. Early attempts by streamers were marked by some missteps, but they’ve upped their game and are taking a strong position in sports media. Consumer cord-cutting is continuing in a trend that favors streaming outlets and sport is a big part of where they see growth. How much sporting activity can linear channels afford to lose?

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Credits:

• Host/Author: Eric Hanselman
• Guests: Richard Berndes
• Producer/Editor: Darren Rose and Odesha Chan
• Published With Assistance From: Sophie Carr, Feranmi Adeoshun, Kyra Smith