Workin' On The Weekends

Workin' On The Weekends

By Workin On The WeekendsBusinessMarketing
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Workin' On The Weekends episodes

  • The BEST Advice From the Marketing Pros We Interviewed This Year

    On this episode of the Workin' on the Weekends Podcast, we're throwing it back to all of our guest interviews from season 1 of the podcast! We've compiled the best advice from the marketing professionals, social media enthusiasts and influencers we've interviewed this year with shares from Kelsey Blazaitis - Sr. Director of Digital Brand at CompTIA, Maggie of @OnceUponAPumpkin, Danielle Hare, and Courtney of @AbleAlchemy and @Craftedby_Courtney.


    Links To Their Full Interviews

    From Account Manager To Senior Director Of Digital Brand with Kelsey Blazaitis

    She Turned Peyton Down for a Job & Now She's on the Podcast?! | Interview with Marketing Manager, Danielle Hare

    Kicking off Pumpkin Season with Pumpkin Queen, Dietitian and Influencer Maggie Michalczyk

    Freelance Flow: Conversation with Courtney from Able Alchemy, Brand Designer & Spiritual Healer


    Subscribe now, leave a review, and share this episode with your fellow freelancers and marketing friends. We'll see you over on Instagram, @WOTWPod!

    Happy freelancing and social media marketing!



    41 min
  • Digital Graves: Remembering Forgotten Social Platforms

    Thanks for tuning into this week's episode of the Workin' on the Weekends Podcast!

    From the glittery profiles and personalized playlists of MySpace, where friendships were forged through shared music tastes, to the creative micro-videos of Vine that brought laughter in six-second loops, we delve deep into the reasons behind these platforms' meteoric rise and ultimate downfall. We'll explore the innovative features that made Tumblr a hub for creative expression and examine why Lemon8, despite its promising beginnings, couldn't sustain its momentum in the competitive social media arena.

    In this episode, rediscover the stories of social media platforms that didn't quite pan out, but left an indelible mark on the virtual world.

    1 hr
  • 👻 Boo! Real-Life Work Horror Stories

    Happy Halloween! We're getting in the spirit by sharing our work horror stories on today's episode.

    Here's a sneak peek of the stories:

    • Breaking a massive mirror in front of the whole store at Home Goods
    • Getting stuck in a freight elevator on a day when barely anyone was in the office
    • Selling 40+ hamsters to a weirdo
    • Walking around the basement of the university library at 3am to see if anyone was there
    • Road-tripping 8 hours with acquaintance colleagues

      • We also get to share some of YOUR horror stories on the episode too! We read each one and rank them on a scale of 1-10, 1 being a little spooky and 10 being absolutely TERRIFYING!

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      The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.

      38 min
    • Freelance Flow: Conversation with Courtney from Able Alchemy, Brand Designer & Spiritual Healer

      Today on the Workin' on the Weekends Podcast, we had the pleasure of speaking with Courtney O'Keeffe from Able Alchemy. Courtney worked in the graphic design industry for 10 years, with a background in experiential marketing and branding. After Courtney had her first daughter, she decided to leave the corporate world and become an independent designer. She has formed a very unique approach to design that integrates her passion of spiritual alchemy and art.

      Courtney is also a certified sound healer and shares her gift with corporate teams and small group gatherings that leaves participants feeling rejuvenated.

      Able Alchemy Website

      The Able Podcast

      @ablealchemy Instagram

      @craftedby_courtney Instagram

      59 min
    • Essential Resources for Freelancers and Social Media Marketers

      On this episode of the Workin' on the Weekends Podcast, we share our best kept secret (or not so secret) resources. Whether you're a seasoned freelancer or just starting your social media marketing journey, these invaluable resources will set you on the path to greatness.

      SOCIAL PAGES:

      • Manu from ‘Your Social Team’
      • Sugar Punch Marketing

        • WEB RESOURCES:

        • Social Media Today
        • Sprout Social Insights
        • Career Contessa (Pod & Website)
        • Influencer Marketing Hub

          • PODCASTS:

          • Workin’ On The Weekends - DUH
          • The Marketing Millennials
          • The Freelance Friday Podcast

            • Subscribe now, leave a review, and share this episode with your fellow freelancers and social media enthusiasts. Happy freelancing and social media marketing!

            27 min
          • Turn Your Frustration into Collaboration! How to Deal with Difficult People at Work

            This episode of the Workin' on the Weekends Podcast is all about dealing with difficult people at work. We break down some common archetypes of people we can't stand working with, and how you can navigate those relationships best.

            The Types Of People We Find Hard To Work With/For 

            Aka The Corporate Archetypes We Hate 

            1. The bottleneck - the people that you are always waiting on to get something done. You constantly find yourself “circling back” with them to check on the status of XYZ and you can never get your job done until you hear back from them.

            2. The micromanager - the people that always have an edit, always want to change something that you worked on.

              1. And we’re not talking about general feedback, we’re talking about a social media caption with 10 changes and unnecessary feedback that in turn, becomes a bottleneck

              2. The “too busy for you” - it sucks to have a manager that doesn’t have time for you to support you or get you what you need to be successful in your role

                3. How To Deal With Difficult People In The Workplace

                GENERAL:

                • Have a work bestie to vent to!

                  • Side note: don’t make venting about people your entire friendship though

                  • Document interactions with difficult people so you have proof to refer to if you ever need it

                  • Loop in your manager so they’re aware of the situation

                    • SPECIFIC:

                    How to deal with the bottleneck:

                    • When following up with these types of people, be extremely specific in the timing you need them to get back to you by. 

                    • Start the conversations earlier than your standard processes. For example, if you’d normally give a work week to review content, try a week or a week and a half.

                      • How to deal with the micromanager:

                      • Have a conversation, like:

                        • Can you teach/show me exactly what you’re looking for in something like this so next time I can do it more in the way it seems you’re looking?

                        • Is there an area where I am missing the mark in your eyes that is making you need to give me this much feedback?

                        • Take into consideration the past feedback you’ve received from your client and implement moving forward to cut down on the back and forth.

                          • How to deal with the “too busy for you”

                          • Set recurring meetings with agendas so you can batch your questions and make sure you’re being heard and being provided support when you need it.
                          • Ask any questions you can upfront when work is delegated to you, in case this is the last time you can get in touch with your manager for a while.

                          • -----

                            • The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.

                            58 min
                          • From SEO to ROI: Exploring Essential Marketing Terminology

                            In this episode of the Workin' on the Weekends Podcast, your hosts Eileen Tauchman and Peyton Robinson breakdown some of the most used marketing phrases for beginners to be aware of! Whether you're new to marketing or know someone in marketing and want to understand the things they're saying at work, listen to this episode!


                            BEGINNER MARKETING PHRASES TO KNOW

                            Must Know Acronyms 

                            • B2B (Business To Business)
                            • B2C (Business To Consumer)
                            • CTA (Call-To-Action)
                            • CTR (Click Through Rate)
                            • KPI (Key Performance Indicator)
                            • Search Engine Optimization (SEO)
                            • Lifecycle Stages 
                            • User Experience (UX)
                            • Return on Investment (ROI)

                              • Content & Advertising

                              • Dynamic Content 
                              • Evergreen Content
                              • Native Advertising
                              • Organic vs. Paid Advertising
                              • PPC (Pay-Per-Click)
                              • UGC (User Generated Content)

                                • Website Related

                                • UTM Codes 
                                • Responsive Design
                                • Mobile First Optimization
                                • Testimonial
                                • Engagement
                                • Campaign

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                                  The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.

                                  44 min
                                • Listen to this Podcast if you Want Your Brand to Excel on Social Media

                                  Want your brand to excel on social media? Peyton and Eileen from the Workin' on the Weekends podcast put together this list to help you feel more confident and prepared.

                                  TIPS FROM SOCIAL MEDIA MANAGERS TO BRANDS

                                  • Determine your target audience and cater your types of content to them
                                  • Be consistent! Sporadic posting is not the move
                                  • Don’t overthink everything. If you have an idea, go for it! If something doesn’t work, don’t sweat it. Social media is a learning game
                                  • Engage, engage, engage. Algorithms promote content that is “well-liked” (liked, shared with a friend, saved for later, etc.) the best way to amplify this concept is to stay involved in the community
                                  • You don’t have to be everywhere, start showing up where the majority of your audience is, and go from there.
                                  • Make sure your content is “social first”, don’t reshare huge Youtube thumbnails or horizontally shot video content on Instagram
                                  • Be human and approachable and not too salesy, helpful over salesy
                                  • Use a social scheduling software that can give you reports and data to help you do your job better and smarter
                                  • Identify your content pillars and utilize that as inspiration for all your posts.

                                    • -----

                                    The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.

                                    56 min
                                  • Show Me the Money! Navigating Pay Increase Conversations in the Corporate World

                                    THIS IS WHAT TO BRING TO THE CONVERSATION ABOUT ASKING FOR A RAISE:

                                    • Approach the conversation with your “progress report”, (for example working in social you can refer to the business goals/objectives/what you’ve been tasked with and show the data behind what you’ve done) - Your manager is looking to determine the ROI on the work you’re doing
                                      • Be respectful, polite, and patient in the convo. Try not to be super nervous and emotional 

                                        • IF YOU FEEL LIKE YOU DESERVE MORE MONEY, USE THESE TIPS AS EVIDENCE:

                                        • Do some research on average salaries, you can use ⁠Indeed’s salary calculator⁠ or ⁠Glassdoor ⁠to determine your worth! 
                                          • Ask people in your field, or coworkers what they’re making (we love income transparency).
                                            • Blame it on the economy and inflation and say that is a reason to raise your rates!
                                              • You could see what other companies are offering for similar positions, and respectfully share to your current company that you'll be applying to those if they don’t give you a raise.

                                                • IF THEY CAN’T GIVE YOU MORE MONEY FOR WHAT YOU’RE CURRENTLY DOING BUT YOU STILL WANT TO MAKE MORE MONEY, HERE’S HOW:

                                                • Offer to do more! If you’re only doing organic social, maybe you offer to do paid. If you’re only doing Facebook/Instagram, mention the brand showing up on TikTok or another social outlet.

                                                  • ------

                                                  When you freelance or own your own business, you likely operate outside the typical 9-5. Join Peyton Robinson and Eileen Tauchman every other Monday as they spill the tea on being freelance marketers in the content and social world. You’ll hear real-life experiences about the grind of freelancing and poke a little fun at corporate America, too. You’ll never know what to expect from Peyton and Eileen’s jobs in an ever-changing digital world, but one thing is for sure, they’ll always be working on the weekends.

                                                  34 min
                                                • 🎃 Kicking off Pumpkin Season with Pumpkin Queen, Dietitian and Influencer Maggie Michalczyk

                                                  On this episode of the Workin' on the Weekends Podcast, we're joined by Maggie Michalczyk, aka Once Upon a Pumpkin! Maggie is a registered dietitian, cookbook author and social media influencer that loves all things fall-time and all things pumpkin - but year round! She’s passionate about sharing recipes for young women that look good and make you feel good, and there’s nothing she’s afraid to add pumpkin to! She has a thriving online presence on her website/blog, Pinterest, TikTok and currently has over 106K followers on Instagram!

                                                  On the WOTW pod, we talk a lot about social media, working for yourself, and corporate life. We were SO lucky to talk to Maggie about two of these topics - social media and working outside the typical 9-5. Plus she shared her corporate jargon pet peeve, a foodie social trend, AND we learned that her and Peyton are birthday twins 🎁

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                                                  The Workin’ on the Weekends Podcast covers topics on social media marketing, freelance marketing and millennial and Gen Z corporate struggles.

                                                  Ready for more content? Find us on Instagram at ⁠@WOTWpod⁠. You can now also find us on TikTok at @WOTWPod!

                                                  57 min

                                                About Workin' On The Weekends

                                                From the publisher's feed

                                                Welcome to the Workin’ On The Weekend Podcast! When you freelance or own your own business, you likely operate outside the typical 9-5. Join Peyton Robinson and Eileen Tauchman every other Monday as…