Financial Planning For Canadian Business Owners

Working with a CoFounder with Tanis Jorge | E100


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Jason talks to Tanis Jorge, founder of the CoFounders Hub. It is a resource for helping understand how to come together as CoFounders in order to enable success. For those of you who have been in successful partnerships, it could be great for those of you who have been in unsuccessful partnerships.


Episode Highlights:

  • 01:43: Tanis explains how he built three data-driven tech companies over the course of the 10 years with his best friend Stephen. 
  • 05:07: Tanis shares what people should consider at an early stage before starting any kind of partnership.
  • 06:37: Self-assessment is important, the first one is looking at yourself very deeply. Tanis has a product, and the Co-founders have called the self-assessment, and they walk people through the most in-depth self-analysis. 
  • 11:12: People just seem to think that friendship is important, and, therefore, it will solve the problem.
  • 13:19: Communication and being intentional with the partner is the biggest insurance policy.
  • 14:00: Scaling is a big issue sometimes. As a company grows faster and faster, it gets bigger and bigger.
  • 16:58: If you can put the business as the central figure in your relationship, then emotional decisions have less bite.
  • 18:15: Be clear, having that Depersonalized question doesn't mean that both people are going to agree to that some.
  • 19:25: There are contracts and agreements and clauses that one can put into a partnership agreement, and you do that in the very beginning.
  • 21:17: Tanis' friend Tom Dean's has written a book called Every Family's business, and at the end of it, there are some 12 questions that you should be asking yourself on an annual basis.
  • 25:23: If you encapsulate everything you do what you know, what are the key pieces of advice you are trying to sum it down to when it comes to basically getting involved with the co-founder.
  • 27:40: Tanis shares his views on what's involved when the partnership goes wrong, and someone wants out.


3 Key Points:

  1. Tanis explains how he conducted a detailed survey and launched the book the CoFounders Handbook. 
  2. Tanis advises people to have a very clear picture of what they bring to the table and to really analyze how this will affect the partnership.
  3. Tanis recommends building a trust in your partner where they know without a doubt that the person is getting things done as well, and they don't have to question and go what they do today.


Tweetable Quotes:

  • "I get asked to advise on frequently, and what happened was I was approached often by founders who were in partnerships, and they said, look, you've got a track record how is it that you and your partner are still friends?" - Tanis Jorge
  • "People invest a lot of money into their businesses, and you really don't want to just offhandedly jump into something where they will be a key factor in your success." - Tanis Jorge
  • "As much as I love to see successful entrepreneurship, I hate to see things blow up, which can happen too often." - Tanis Jorge


Resources Mentioned:

  • Facebook – Jason Pereira's Facebook
  • LinkedIn – Jason Pereira's LinkedIn
  • cofoundershub.com


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Financial Planning For Canadian Business OwnersBy Jason Pereira


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