Amazon advertising can be a great way to boost discoverability, but you have to know what it costs and how to manage Amazon issues that arise from time to time. This is part 1 of our interview with Ian Lamont of i30 Media.

Topics Covered

• Amazon Advertising
• Customer support
• Keeping an eye on costs
• Discoverability
• Amazon as a test laboratory
• KDP, Audible, and other programs
• Is Amazon Advantage being phased out?
• Seller Central
• Problems with Amazon customer service

Links

Lean Media
http://leanmedia.org/

Lean Media YouTube Channel
https://www.youtube.com/channel/UCsYGJf9h3mJHS9KP6H5ldYQ/videos

Amazon Deep Dive
http://deepdive.leanmedia.org/

IBPA Publishing University: Using Metadata and Amazon to Expand Your Business: Thursday, April 2, 8:30 am - 12:30 pm (Redondo Beach, CA)
https://sched.co/YAAX

Participants

Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. He started his publishing business in 2012 with a single how-to guide on Amazon KDP. The company has since expanded to a complete line of utility nonfiction (the IN 30 MINUTES series) as well as several ancillary product lines. Ian uses a range of Amazon programs, including Amazon Advantage, Amazon Advertising, Seller Central, and the Amazon Brand Registry to develop and market new products, and is a frequent speaker at publishing events on Amazon-related topics. He lives in the Boston area with his family. Ian is a former Board member of IBPA.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

For more information, go to IBPA at https://www.ibpa-online.org/.