Getting the look and content of your book right is priority 1. But looming changes at Amazon may be beyond your control. What to do? This is part 2 of our interview with Ian Lamont of i30 Media.

Topics Covered

• 3 keys to success: a great cover, powerful keywords and metadata, solid content
• Using social media to drive traffic to Amazon
• How Amazon is changing: increasing costs of advertising and, surprise, Amazon may no longer consider books very important to its business model
• Any other competitors on the horizon? (um, not really)
• But, you can use other platforms to sell books: Shopify, Ingram Spark, Aerio among others

Links

Lean Media
http://leanmedia.org/

Lean Media YouTube Channel
https://www.youtube.com/channel/UCsYGJf9h3mJHS9KP6H5ldYQ/videos

Amazon Deep Dive
http://deepdive.leanmedia.org/

IBPA Publishing University: Using Metadata and Amazon to Expand Your Business, Thursday, April 2, 8:30 am - 12:30 pm (Redondo Beach, CA )
https://sched.co/YAAX

Ingram Spark
https://www.ingramspark.com/

Aerio
https://www.aer.io/

Shopify
https://www.shopify.com/

Participants

Ian Lamont is the founder of i30 Media Corporation and the creator of the Lean Media framework. He started his publishing business in 2012 with a single how-to guide on Amazon KDP. The company has since expanded to a complete line of utility nonfiction (the IN 30 MINUTES series) as well as several ancillary product lines. Ian uses a range of Amazon programs, including Amazon Advantage, Amazon Advertising, Seller Central, and the Amazon Brand Registry to develop and market new products, and is a frequent speaker at publishing events on Amazon-related topics. He lives in the Boston area with his family. Ian is a former Board member of IBPA.

Peter Goodman (host) is publisher of Stone Bridge Press in Berkeley, California. He began his publishing career in Tokyo, Japan, in 1976. A longtime member of IBPA, he has served on the IBPA board and as IBPA board chair.

For more information, go to IBPA at https://www.ibpa-online.org/.