Join the Network

In this episode, Paul dives deep into the world of interior designers and how partnering with them can become one of the most powerful growth strategies for makers and furniture businesses. Drawing from over a decade of experience working with everyone from celebrity designers to beginners, he breaks down the pros, cons, and practical tactics for building profitable relationships. From recurring income and high-end clientele to navigating communication challenges and pricing models, this episode is packed with insights that can transform how you approach design partnerships.

Key Takeaways:

• Recurring Revenue Stream: Interior designers can bring consistent work and repeat orders, unlike one-time homeowner sales.
• Access to High-End Clients: Designers often serve top 1–5% households, opening doors to higher-budget projects and premium pricing opportunities.
• Brand Exposure: Designers frequently photograph and share completed projects, helping build credibility and grow your audience organically.
• Know the Pitfalls: Some designers act as gatekeepers, making communication difficult, or push unrealistic design demands—so vet your partners carefully.
• Two Business Models: Understand the difference between flat-fee designers (often better partners) and commission-based designers (often price-driven).
• Pricing & POs: Always clarify “net pricing,” request resale certificates, and understand how purchase orders work to streamline the sales process.
• Network Your Way In: Build relationships early, attend networking events, invite designers to your shop, and consider “lunch and learn” presentations to connect.
• Set Expectations: Stay proactive with communication and timelines, especially around holiday deadlines, to maintain trust and client satisfaction.

If you have questions or want to share your experience working with designers, reach out to Paul at [email protected]
.

Join the Network