Vlad Edelman has been in the restaurant industry for over ten years and has helped the likes of Ansible, Soapbox Mobile and ESPN's mobile business increase their CX. In 2014, he founded the game-changing product, HEROFI, that focused exclusively on creating better customer engagement tools for restaurants. Over the last five years, Vlad has built a company that focuses on equaling out the advertisement playing field. Through using modern rules-engines, real-time data visualization and automated content targeting, Vlad's company, Targetable, delivers an incredibly powerful, affordable, and platform-agnostic advertising engine that allows all retail companies to play like consumer giants. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find us on Apple at tonydurso.com/apple or tonydurso.com.