Monique Woodward is the director of WOWOWA, a medium-sized architecture practice based in Melbourne whose work embodies the philosophy that “life’s too short for boring spaces”. Monique and her husband Scott launched the practice in 2010 with a focus on colourful, playful family homes, but today their 13-person studio is also working on a number of exciting public and community projects.

In this episode, we discussed:

• How Monique was able to carve out a distinctive brand in the residential market
• How she was able to identify with her ideal clients and put her authentic self forward in her marketing and communications.
• Monique’s techniques for winning new types of work, whether it’s through video or self-generated project ideas.
• The steps she took to uncover new opportunities for WOWOWA to contribute to the local community through public projects and collaborations.
• How you can develop a stronger personal brand in architecture.
• Monique’s tips for figuring out your point of difference.
• The importance of finding mentors and teachers along the way.

If you’d like to learn more about WOWOWA, you can visit wowowa.com.au or follow the practice on Instagram at @wowowaarch.

You can also follow Monique on Instagram at @monique__woodward. By the time you’re listening to this episode, Monique will have released the first episode of GIRT, her new podcast with Nic Brunsdon. I was the first guest on the show, so go and look for GIRT on your podcast app, or subscribe for email updates on the contact page at WOWOWA.com.au.