Adam Jelic didn’t set out to build a cult stationery brand. He was just trying to get his own head straight. Anxiety, big ideas, too many thoughts, not enough direction. So he did what a lot of founders eventually do. He built the tool he wished already existed. Fifteen years later, MiGOALS is stocked everywhere from Officeworks to Barnes & Noble, used by Canva, Lululemon and Apple teams, and quietly helping thousands of people untangle their thinking.

Today, we're discussing:

• How MiGOALS grew from a personal coping tool into a global stationery and wellness brand
• Why writing goals down improves focus, belief and momentum
• The role of anxiety, self-awareness and clarity in entrepreneurship
• Staying disciplined in a world full of distractions and opportunities
• Expanding into the US market using Amazon as a growth lever
• Balancing analogue products with digital tools and AI
• Community, accountability and why progress equals happiness
• Practical advice for setting meaningful goals in 2026 and beyond

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