"We try to answer two questions before we say yes to a job or embark on a spec script: Why does the protagonist need this movie? And the other is: Why tell this story other than to make money? That was our attitude going into Jurassic World. That was our attitude going into Avatar," says screenwriter Rick Jaffa about how he and his writing partner Amanda Silver approach tackling a large film franchise.

On today's podcast, we sit down with Rick Jaffa and Amanda Silver to discuss their blockbuster new film Avatar: Fire and Ash, the follow up to 2022's Avatar: The Way of Water. Husband and wife, the accomplished duo have also written and produced some of the biggest and most lucrative movies in Hollywood history, including the Planet of the Apes trilogy and Jurassic World. They generously share their techniques for worldbuilding, including doing tons of research to help keep the world grounded in science and fact, and always starting with character.

They also share their mind-bending pitch for Rise of the Planet of the Apes. "What we said was, we want to take an ape from Pinocchio to Moses," says Jaffa. Silver adds, "Pinocchio meaning, I want to be a real boy – to Moses – and leading his people to the Promised Land. And that was basically the pitch."

They also describe creating the exciting new Avatar character Varang (Oona Chaplin), of the Ash People and how she magically came to life on the page. "At first, when you don't know this character at all, and it's just a piece on a playing board to move around for your plot, you're trying to figure things out. But soon they hopefully start speaking for themselves… And then once we started writing her, we got through the first scene with her, we looked at each other and said, 'My God, the world's going to fall in love with this character!'" says Silver.

To hear more, listen to the podcast.