In today's highlight  episode we feature Tyler G. Mount, a personal brand expert and CEO of Henry Street Creative. Tyler shared his extensive background, which spans across various industries including pharmaceuticals, hospitality, lifestyle brands, and real estate, to name a few.

Tyler emphasized the importance of personal branding, especially in the real estate niche. He explained that building a personal brand is not just about increasing visibility but also about creating a marketing ecosystem that can significantly boost your Gross Commission Income (GCI) and production year over year.

We delved into the concept of humanizing your brand. Tyler pointed out that many professionals make the mistake of being too professionally minded in their content. He stressed that in our industry, which is all about relationship building, it's crucial to show your human side to potential clients and investors.

Tyler also discussed the power of focusing on the personal brand of a leader rather than the corporate brand. He shared insights on how the ethics and values of leaders trickle down into the decisions of the corporation, making the personal brand a key aspect of the overall corporate identity.

For those with no online presence, Tyler provided actionable steps to quickly rectify this disadvantage. He highlighted the importance of perception over experience and the need for a personalized website that reflects the luxury market you aim to attract.

Tyler shared a game-changing LinkedIn life hack for lead generation and relationship building. He advised adding 20 new connections daily, reaching out to them, and offering help without expecting anything in return. He also recommended using Dripify to automate this process.

Click here to listen to the full episodes and learn more about real estate syndication:

• https://lifebridgecapital.com/2023/10/25/tyler-mount-your-brand-story/
• https://lifebridgecapital.com/2023/10/26/tyler-mount-your-brand-story-part-2/

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