The Real Estate Syndication Show

WS1927 The 90/10 Rule in Real Estate | Roger King


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In this insightful episode of The Real Estate Syndication Show, our guest host 
Jim Pfeifer spoke with Roger King, a veteran real estate investor with 27 years of experience. Roger shared his wisdom on various topics, including the importance of adapting investment strategies to shifting markets and the significance of thorough documentation and due diligence.

Roger's journey from a music major to a successful real estate investor is a testament to the power of mentorship and adaptability. He emphasized the value of having a mentor, especially when transitioning between sectors within the real estate industry, such as moving from wholesaling to fix and flips, or to multifamily investments.

We delved into Roger's TEM framework, which stands for Time, Experience, and Money. He explained how investors can leverage their strengths in one of these areas to complement others who may have what they lack, creating a balanced and effective partnership.

Roger also shared his personal strategy, the 1090 rule, which involves balancing risk by investing 10% of his portfolio in higher-risk projects and the remaining 90% in stable, cash-flowing properties. This approach has allowed him to navigate through various economic cycles and maintain a steady income stream.

Listeners were reminded of the crucial role of proper documentation to avoid being burned by seemingly trustworthy partners. Roger's experiences with legal battles underscored the need for solid agreements and the protection they offer.

For those interested in learning more from Roger King or joining his Real Estate Investing Accelerator Founders Group, he can be reached at [email protected], and further resources are available on his website, rogerking.com.


It was an enlightening conversation with Roger King, and I hope our listeners found it as valuable as I did. If you're looking to connect with like-minded investors or access educational resources and deals, visit leftfieldinvestors.com or contact me at [email protected].

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The Real Estate Syndication ShowBy Whitney Sewell

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