What is Quince and why is it everywhere? Who is running Albion Fit? Who buys clothes at Altar’d State? Why is Madewell so sad? This is an explainer episode, but it’s also a brands-feelings processing episode, because any time millennials try and talk about how J.Crew or Madewell has changed, they’re also talking about how their own feelings about fashion have changed. And no one understands the rhythms of brands quite like Caroline Moss, the host and curator of the Gee Thanks Just Bought It extended universe. Listen as we attempt to answer all of your WTF-is-going-on-with-this-brand questions and hold space, as it were, for all of you big brand feelings… and tell us what brand still mystifies you!

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