In episode 187, Joe and Dean discuss:

* Yellow Pages Roulette Is Back! Joe and Dean flip through the Yellow Pages and come up with marketing breakthroughs you can use to make more money

* 10 letter word that helps you sell more of your products and services (especially if you're not great at selling)

* Dean shares a unique way to compel "invisible prospects" to raise their hands and make themselves visible to you

* 4 step method for writing an ad that jumps off the page, grabs your prospect and gets them to take action

* Joe and Dean discuss how to amplify your sales message in a way that fascinates and motivates your customers

* How to create a "dream come true" your prospects and customers will pay high prices for