You Did What !?

This episode really strikes a chord. Edward Cole, President of Fender Guitars in Asia-Pacific shares incredible insights into one of the world's most evocative brands. Our student producer (and guitarist) jams with Sheri and Jim to uncover great nuggets. Edward is not just the business leader but also clearly loves the Fender products and brand.

Family! That is how Dr. Myra Perez describes her Marketing students at the University of Puerto Rico, Río Piedras. In this third of three interviews with Marketing Professors, we speak with Myra about her fascinating career both as a Marketing professor and as a business consultant. She is the advisor for the award winning student Marketing student organization (AMA) at the university. Her students are always among the most enthusiastic but they are also extremely talented. The were just named one of three International Chapters of the Year (out of over 370 universities) at the annual AMA conference. Family indeed - many of Myra's students were in the studio audience for this interview. Myra also discussed the unique business environment in Puerto Rico and gave great examples of how she has helped brands to build their business on the island.

Myra, thank you for joining the podcast. It was fun and we learned a lot!

(Recorded in front of a live audience at the annual AMA International Collegiate Conference.)

In this second of three interviews with Marketing Professors, we speak with Dr. Delonia Cooley from Texas Southern University, an HBCU located in Houston. Delonia has first-hand knowledge of the benefits for students attending an HBCU - smaller class sizes, direct access with professors and personal attention. It was instructive to hear the comments from one of Delonia's students regarding setting high standards and expectations. And her focus in pushing students to develop networking, communication and selling skills, is so accurate in helping them land their first job upon graduation and also in building their careers.

Thanks, Delonia, we learned a lot!!

(Recorded in front of a live audience at the annual AMA International Collegiate Conference.)

It's 2024, and like it or not many of us will be inundated with political ads this year. In a fascinating interview, we speak with Eric Van Steenburg, a professor at Montana State University who has done extensive research into the impact of political marketing. Like a book that we can't put down, this episode is riveting from start to finish. A special thank you to the students from Purdue, Montana State and Temple for asking pertinent questions during the discussion. Enjoy!

(Recorded in front of a live audience at the annual AMA International Collegiate Conference.)

A great interview with Bennie Johnson, the CEO of the American Marketing Association. Bennie answered a wide range of questions about his multi-faceted organization, the future of Marketing and the many ways that AMA interacts with marketers - local professional chapters; publications, webinars and conferences; and the next generation of marketers through AMA's extensive collegiate programs. The interview took place during the AMA International Collegiate Conference in New Orleans, April 11-13 attended by 1400 students from the US, Puerto Rico and Canada.

A terrific interview with Mark Jenkins, the VP of Marketing for one of America's most beloved brands - Rita's. Mark shared great insight into the Marketing of a large yet seasonal business, including:

Enjoy!

Wendy and Kellogg's CEOs speak and uh-boy were people listening

Speaking of uh-boy, more plant-based meats

Sometimes sticking to why customers buy your brand is the best strategy

Are occasional 8am meetings really that bad?

Visiting companies in Tokyo

Taylor Swift Tokyo concert;

Uber unshackled in Japan;

TU-AMA makes the finals, again!!;

Joe gnoshes on Gen Z snacking;

Lululemon intros men's footwear;

States/cities opt for humorous highway signs;

Streaming leaders - YouTube #1, Netflix #2;

Pepsi Wild Cherry campaign

Sheri in Tokyo;

Older women as social influencers;

Subaru "your car's health report" to owners;

Twins born in different years;

Apple iPhone now #1 (passes Samsung);

Apple breaks norm, offers discounts in China;

Door Dash - beyond food (leveraging capacity for new offering);

We continue our international expansion via an interview with the very popular Japanese social media content creator and influencer, Cyber Bunny.

During this chat, she spoke about growing the “Bunny Brand” in Japan and overseas.

✨Forbes Asia 30 under 30- 2022

✨Pacific Edge Magazine’s “Social Media of the Year”- 2022

✨“The Reluctant Traveler” appearance on Apple TV- 2023