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You Did What !? episodes
- You Did What! -- 11/21/23 episode
Happy Thanksgiving!!
In this week's episode, Sheri and Jim dish on a potpourri of news.
- Thanksgiving Plans
- Pringles - Thanksgiving dinner in a can
- Cranberry Products
- Marvel vs. Hunger Games at the box office
- Target quarterly earnings creativity
- Frozen 3&4 are skating our way
- Self Driving Cars
- Cricket for dummies
24 min - You Did What! -- Deb Harding/Microsoft AI interview - 11/10/23
Sheri and Jim welcome a special guest, Deb Harding, Senior Director - Artificial Intelligence Sales - Americas at Microsoft. Deb was a keynote speaker at the TU-AMA Marketing Conference today, receiving rave reviews from the students and faculty in attendance.
16 min - You Did What! -- Chris Epple/JBL interview -- 11/10/23
Sheri and Jim welcome a special guest, Chris Epple, VP of Marketing for JBL Speakers. Chris was a keynote speaker at the TU-AMA Marketing Conference today, receiving rave reviews from the students and faculty in attendance.
26 min - You Did What! -- 11/14/23 episode
In this episode Sheri and Jim discussed:
- the TU-AMA Marketing Conference
- interviews with two of the guest speakers from the conference
- Smart Speakers and Alexa
- Amazon Fire Stick loading software without permission
- The biggest shopping day of the year (Singles Day) sales results
- Experiential Marketing and Store within a store
- Supermarket chain doing away with self-checkout
23 min - You Did What! -- 11/7/23 (Election Day!) episode
Survey reveals "worst first date locations"
Amazon's continuing retail struggles
Tik Tok explores selling groceries ?!
Biggest shopping day of the year - 11/11
Mattel Q3 earnings and Wall St. expectations
Business buzzwords - please no more "headwinds"
TU-AMA regional Marketing Conference 11/10/23
24 min - You Did What! -- 4/18/23 episode
Topics discussed in today's episode:
- New products - Spaghettios Spicy w/Frank's Red Hots and KFC Mac & Cheese
- Re-brands - HBO to Max - why?!!
- New Pepsi logo - will anyone notice other than the designer
- Store within a Store - Ulta in Target, Sephora in Kohl's
- High involvement CPG categories
32 min - You Did What! -- 10/10/23 episode
Topics discussed in this episoide:
- TU-AMA Cherry Consulting on local TV
- Cultural branding (Kelce, Swift, Jake from State Farm)
- Consumer spending remaining strong
- Grocery prices going down
- Delivery companies cutting holiday peak pricing/retail marketing
- Kellogg's splitting cereal & snack divisions
25 min - You Did What! -- 10/31/23 (Halloween!) episode
Today's topics:
- TU AMA Marketing Conference 11/10/23
- Halloween - costumes, mascots, ads
- PA is the horror movie death capital of the US
- Brand activation for Halloween
- NFTs - eek!
18 min
About You Did What !?
From the publisher's feed
You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals working with hundreds of brands, and as professors of…
Marketing, to discuss the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.