You Did What !?

Sheri in Japan for the semester!

Welcome to Nicole Weltman, Head of Social at Taco Bell;

Constantly posting new content;

The brand's irreverent personality;

How content catches fire;

Customers as well as fans of the brand;

Taco Tuesday;

Social Listening

Welcome Mackenzie and Joe - our student producers join Sheri and Jim on the podcast!;

NY Thruway marketing fail. "Sorry, our rest area restaurant is not open on the busiest travel day of the week.";

Should brands respond to call outs on social media - Chipotle;

Brick & Mortar growth continuing;

AMC theaters private label candy;

Favorite brands - Joe-Kirkland, Mackenzie-Stanley tumblers;

An inspiring conversation with Bill Trovinger, who has had an action-oriented career in Marketing Research with some of the world's largest companies. Bill shared his thoughts on reviving a declining brand, testing ads to ensure success on YouTube, working with Mr. Beast, what in the world happened to Amazon Fresh and Albertson's very successful "Sincerely Food" campaign.

The big 60's icon news of the week? Cap'n Crunch of course.

Oh yeah, and the Barbie movie!

Sheri on CNN !

... and finally, ugh! Twitter rebrands to X.

Sheri and Jim welcome a special guest, Nina Poccia, Senior Scientist II at L'Oreal to the podcast! Nina shared how her love of research and innovation has provided a rewarding career. A self-professed "skin care junkie", Nina discussed sensory research, expert influencers, and how ideas are shared across the L'Oreal global network.

Another word of the year !

Tastykake Ale !

La Colombe bought by Chobani

Unilever 72 hour antiperspirant

CEO blunders cont'd - Impossible Foods

Uniqlo auto-checkout box

Sheri teaching at Temple Japan for next semester

Supply Chain - canal shipping challenges

Brick & mortar expansion news

Happy Holidays !!

AMA National Case Competition

Barbie and Oppenheimer trivia

Barbie top 5 "careers"

Campbell's is a snack company

- looks to build a $1b snack business

- Goldfish Crisps (first potato-based Goldfish product)

Pricing Strategy - Red Lobster endless shrimp

Competing against Private Label

- P&G wins through evident product superiority

Another "word of the year"

A headline gets crushed by basic math

Hallmark Channel beats cable news

NyQuil Honey - contains no honey?

Supply chain hiccups - school milk cartons; Panama Canal

2010 wants its breaking news story back

Streaming consolidation and bundling

Thanksgiving weekend shopping - record levels

Sheri's Marketing award

Shoplifting/retail theft in the US is down, not up.

Holiday ads from brands

Words of the year for 2023 - Headwinds, Choiceful, Authentic

Bowie the Lobster

YouTube now blocks ... ad blockers

We happily welcome our special guest, Jerry Perez, a long time leader in the Toy and Entertainment industry. With the incredible success of the Barbie movie, it was a perfect time to get Jerry's expert view of the marketing around the Barbie brand, from the movie to the Barbie products and associated tie-ins. It was terrific to get a view from Jerry on how the industry has evolved so dramatically.