Dean Browell joins Jared to discuss the role of digital ethnography in building our "consumer muscles." Consumer-centered innovation starts by understanding people’s needs and expectations, and Dean explains how effective Voice of the Customer research can guide our efforts.  All that, plus the Flava of the Week about level-setting what we believe about Consumer Transformation. Why is it helpful to periodically recalibrate around a set of key ideas, and how might we use these ideas to innovate around consumers' needs, at scale, in meaningful ways?  <a href="https://omny.fm/shows/relevant/playlists/podcast">Subscribe to the Relevant Podcast for healthcare marketing and career insights.</a>  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at <a href="https://ShiftForwardHealth.com">ShiftForwardHealth.com</a>. One subscription, all the podcasts you need, all for free. (#280)See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Dean Browell joins Jared to discuss the role of digital ethnography in building our "consumer muscles." Consumer-centered innovation starts by understanding people’s needs and expectations, and Dean explains how effective Voice of the Customer research can guide our efforts. All that, plus the Flava of the Week about level-setting what we believe about Consumer Transformation. Why is it helpful to periodically recalibrate around a set of key ideas, and how might we use these ideas to innovate around consumers' needs, at scale, in meaningful ways? Subscribe to the Relevant Podcast for healthcare marketing and career insights. This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#280) See omnystudio.com/listener for privacy information.

Dean Browell joins Jared to discuss the role of digital ethnography in building our "consumer muscles." Consumer-centered innovation starts by understanding people’s needs and expectations, and Dean explains how effective Voice of the Customer research can guide our efforts.&nbsp; All that, plus the Flava of the Week about level-setting what we believe about Consumer Transformation. Why is it helpful to periodically recalibrate around a set of key ideas, and how might we use these ideas to innovate around consumers' needs, at scale, in meaningful ways?&nbsp; <a href="https://omny.fm/shows/relevant/playlists/podcast" rel="noopener noreferrer">Subscribe to the Relevant Podcast for healthcare marketing and career insights.</a>&nbsp; This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at <a href="https://ShiftForwardHealth.com" rel="noopener noreferrer">ShiftForwardHealth.com</a>. One subscription, all the podcasts you need, all for free. (#280)See <a href="https://omnystudio.com/listener" rel="noopener noreferrer">omnystudio.com/listener</a> for privacy information.

You Have the Consumer Data That You Need

<a href="https://healthcarerap.com/"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

Business

Health & Fitness

Marketing

Management

Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.  Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.  It's more than a show; it's a mission.  Topics for 2026:  Connected fitness  GLP-1's / weight loss  Wearables Longevity and diagnostics  Food as medicine / nutrition  Preventive health and wellness  Digital Front Door  Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health  Digital health and consumer brands making waves and new entrants making a splash  Topics not covered:  Clinical leadership  Cybersecurity  Health information management  Interoperability  Revenue cycle 

<a href="https://healthcarerap.com/" rel="noopener noreferrer"></a>Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026.&nbsp;
Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones.&nbsp;
It's more than a show; it's a mission.&nbsp;
Topics for 2026:&nbsp;
<ul>
<li>Connected fitness&nbsp;</li>
<li>GLP-1's / weight loss&nbsp;</li>
<li>Wearables</li>
<li>Longevity and diagnostics&nbsp;</li>
<li>Food as medicine / nutrition&nbsp;</li>
<li>Preventive health and wellness&nbsp;</li>
<li>Digital Front Door&nbsp;</li>
<li>Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health&nbsp;</li>
<li>Digital health and consumer brands making waves and new entrants making a splash&nbsp;</li>
</ul>
Topics not&nbsp;covered:&nbsp;
<ul>
<li>Clinical leadership&nbsp;</li>
<li>Cybersecurity&nbsp;</li>
<li>Health information management&nbsp;</li>
<li>Interoperability&nbsp;</li>
<li>Revenue cycle&nbsp;</li>
</ul>

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You Have the Consumer Data That You Need

You Have the Consumer Data That You Need

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