In today's podcast, I will introduce the term "Device Graphs" and explain why marketing professionals and business owners need this technology to connect with customers and prospects. Consumers own and use multiple computing devices to shop and purchase, so connecting people to all their devices is a very valuable tool. 

Here are some resources that complement this podcast:

Device Graphs Article: http://bit.ly/DeviceGraphPasch 

Data Silos Article: http://bit.ly/DataSiloPasch 

Tapad - The Device Graph: https://www.tapad.com/device-graph 

If you would like to attend the 2017 Automotive Analytics & Attribution Summit, register online: http://automotiveattributionsummit.com/