This week on Those Weekend Golf Guys, John Ashton and Jeff Smith discuss the reasons why playing Business Golf is a great idea for all salespeople. As a sales professional, there are several reasons why playing golf with clients can be beneficial and impressive. Here are three key reasons: Relationship Building: Golf is often considered a sport that facilitates relationship-building and networking. By playing golf with clients, salespeople have the opportunity to spend quality time in a relaxed setting outside the office environment. Golf rounds can span several hours, allowing for meaningful conversations, shared experiences, and the chance to develop personal connections. Building a strong rapport with clients can greatly enhance the sales process and increase the likelihood of successful partnerships. Trust and Credibility: Golf is often associated with trust and integrity in business settings. Playing golf demonstrates your willingness to invest time and effort in developing relationships and shows that you value your clients beyond just the transactional aspects. It allows salespeople to showcase their skills, character, and work ethic in a different light. Engaging in friendly competition while adhering to the rules and etiquette of the game can foster trust and credibility, which are crucial for successful sales relationships. Shared Experiences and Common Ground: Golf provides a shared experience that can help salespeople and clients find common ground and strengthen their connection. The game offers opportunities for camaraderie, shared challenges, and moments of celebration, fostering a sense of teamwork and collaboration. Being able to relate to clients on a personal level through a common interest like golf can break down barriers, facilitate open communication, and lead to a deeper understanding of their needs, preferences, and goals. This deeper understanding can be a valuable asset when customizing sales strategies and solutions for clients. By playing golf with clients, salesmen can enhance relationship-building, establish trust and credibility, and create shared experiences. These factors can significantly contribute to building long-term, successful partnerships and leave a lasting impression on clients, ultimately benefiting the sales process.

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