Jo Kitchen, network co-ordinator for Allied Health Professionals Quality Improvement (AHPQI) explains that it simply means finding ways to make things better.

When asked "What matters to you?" many therapists responded that knowing they were delivering a quality service, improved their sense of fulfilment and well-being.

Jo describes how she has learned to include everyone (service users and those delivering services) in discussions around 'how we got here, what the problems and potential solutions might be' - rather than feeling she has to go it alone and fix everything herself.