Young Influentials

So what’s next after a viral video? How does a creator turn their content into a business or jumpstart their career? These questions are usually guided by a person’s talent agency. In this episode, we hear from Reza Izard, Co-Founder and Partner of Underscore Talent. Underscore Talent is a next-generation talent management firm that represents some of the top creators across TikTok, YouTube, Twitch and beyond.

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When you hear the words "business" and "finance," Bloomberg tends to come to mind. The company is known for its in-depth journalism and reporting on the topics of business, media, technology and beyond. In this episode, we hear from Bloomberg News' Global Head of Media and Marketing Technology, Chris Marino, as he shares the power of first-party data and breaks down how marketing technology (MarTech) can elevate your customer's experience for your business.

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When it comes to food, we all have our go-to favorite seasonings and things we like to add to take our meals to the next level. Founders Nick Ajluni and Nick Guillen did just that with their company Truff. It originally started through a food and lifestyle Instagram blog called @sauce and went viral with the release of its hot sauce in 2017. In this episode, hear from the founders about where the blog idea came from, their current collaborations and what we can expect from the brand in the future.

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We all have our favorite TV shows, and every year it seems that others become more popular than others. What do these trends mean, especially to marketers? In this episode, we hear from Imran Hirani, General Manager of Nielsen Scarborough. Hirani shares key considerations for marketers to account for when evaluating emerging media platforms for marketing strategies and how brands can build authentic connections to fortify their mission to key audiences.

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When it comes to social media, we are all familiar with seeing Influencers' collaborations with various brands. Many wonder how those partnerships and opportunities come about. Tech platform Influential is all about connecting brands and creators using its AI technology. In this episode, the CEO of Influential Ryan Detert shares how the platform stands out from others and why it should be on every brand’s radar.

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They say music is the universal language. It’s something everyone can connect to. For decades, musicians and artists played instruments like the guitar & became known for the various unique guitars they landed. Brands like Fender are known for their quality guitars & ones that musicians truly trust. In this episode, we hear from the CMO of Fender, Evan Jones, as he shares his love for music, how the company has evolved over the years & how it’s reaching the next generation of musicians.

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Welcome to our first live podcast! We did this at SXSW in Austin back in March. Today, I’m sitting down with Nadia Tseng, vp of strategic partnerships at Loaded’s Open World Solutions (a consultancy firm that works with non-endemic brands). In this episode, Tseng shares her career journey from being a CAA agent in sports marketing to now.

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Within the last few years, we all have taken the act of keeping our hands clean more seriously. With hand sanitizer, it seems like they’re all the same: boring, smells weird and leaves your hands feeling dry. Well, Andrea Lisbona has entered the chat to change that through her business Touchland. In this episode, hear how Touchland is making personal care fun through unique formulas and delicious scents that will make you never look at hand sanitizer the same again.

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For many of us, social media is our way to express ourselves. From celebrities to everyday users, platforms like YouTube, TikTok, and Instagram are the mediums used to share life updates and even upcoming projects. For musician Jacob Sartorius, social media is the place he feels comfortable being vulnerable, connecting with fans, and sharing his music. In this episode, Sartorius shares how he started online at a young age to how he’s connecting with fans through new music.

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When it comes to events and creating spaces that make a memorable experience, it takes someone willing to push the limits and help you step out of your comfort zone. That’s what design studio Meet The Edge does with its clients. MTE’s mission is not to just elevate experiences but help foster and create communities. From brands like Cipriani to YSL Beauty, MTE has helped them stand out in a crowded market to leave an impression on product releases and other launches. Founder and CEO Grant Plotkin shares how the company came to be and what we can expect from the design studio in the future.

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