When was the last time you saw a piece of marketing and felt the brand missed the mark? That situation tends to happen when brands market to diverse audiences without truly understanding them and doing research prior. When marketing to various communities, it’s important for a brand to include those audiences in the entire process and get feedback to make sure the marketing and branding resonates with the target audience. In this episode, Myles Worthington, founder of the ethnographic marketing, communications, and content company Worthi discusses how he helps brands attract and retain diverse consumers.

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Representation matters. In media, it’s important for everyone to feel seen and heard. Oftentimes, communities o color don’t get a seat at the table when it comes to being represented. Blavity is a digital media company here to inform, engage and entertain communities of color. From travel advice to hosting one of the largest tech conferences for people of color, Blavity is rising to the occasion to make sure audiences of color have space. In this episode, co-founder and COO Jeff Nelson shares how the idea for the company came about and the new areas the media company is tackling.

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For many, keeping up with celebrities' lives is fun and entertaining. With the rise of social media, many find out who’s dating who and other news from various platforms like Instagram. In this episode, founder and CEO of The Shade Room Angie Nwandu joins to share how the concept stemmed from her wanting to share her honest opinion about celebrity news and what the future holds for the media company.

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As social media grew, people wanted to start displaying their websites and other important links on the profile of various social platforms to turn visitors into followers. Before Linktree, you could only display one link on your page. Now, creators, influencers and businesses can create a Linktree account that serves as a source to display multiple links in one like books, podcasts, merch and so much more! CEO and founder Alex Zaccaria joins to explain how the platform came about and how its allowing users to share more about themselves in one link.

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We all know that football season comes once a year, but how does the NFL keep fans engaged year-round? And what goes into marketing for each Super Bowl. In this episode, Joshua Rabenovets, Vice President of Marketing Strategy, Performance, and Technology at the NFL, shares how the NFL has become more “fan-centric,” how marketing for the Super Bowl differs from others and so much more.

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If you were on Instagram in the early 10s, you remember the meme page “@betches.” What made this page different was how relatable the memes were. Some might say the three founders of that had no idea what they started as the account went viral. Now Betches is a full-fledged business spanning a podcast network, events, beverages and everything in between. In this episode, we hear from co-founders Jordana Abraham and Aleen Dreksler as they share starting the page in college and the journey to scaling it to the media company it is today.

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I know what you're thinking: web3 is getting out of hand and who even has access to NFTs to place on Instagram? Well I'm here to tell you that Meta wants to change that narrative and make NFTs accessible, especially for creators. How cool would it be to turn your vacation pictures into NFTs instead of just posting a Reel about it? In this episode, we hear from Instagram's marketing lead for creator blockchain experiences, Alex Edmonds and creator Sophia Wilson as they walk us through benefits of web3 for creators, representation in the web3 space and so much more on the metaverse.

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Being your true, authentic self is easier said than done. Most people dream about living in their truth but often too afraid to do so for numerous reasons. Today, many people are throwing their cares to the wind and sharing who they really are, especially on social platforms like TikTok. Creator Dylan Mulvaney made waves on the social platform by documenting her transition journey in her series “Day ___ of Girlhood.” In this episode, Mulvaney shares her journey on TikTok, her acting career, and what’s next.

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We hear terms like “branding” and “personal branding” a lot, but many of us don’t know what it means and what it entails. When you’re creating a business or supporting a business at some level of capacity, sharing the story of your company is key and knowing where to start can be difficult for some people. In this episode, we hear from creative and brand consultant CJ Johnson as he shares tips on how to captivate audiences with the art of storytelling.

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When it comes to building a community online, it can seem overwhelming. It can be challenging to start a dialogue where others feel comfortable joining in and welcoming other perspectives. On social platforms like Twitter, many use it for conversations around various topics and can use hashtags to help those find a topic to join in on. In this episode, we speak with Brianne Fleming as she shares how her Twitter chat #PopChat came about and how to keep an online community engaged.

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