Young Influentials

We all have a go-to meme account we follow where we send in our group chat's that we can't get enough of. The question many of us might ask is how those accounts stay so relevant and just seem to get it.

In this episode, Doing Things Media's head of brand partnerships Austin Pollock shares how the company came about, expanding its verticals like Bob Does Sports and Rad Dad, and the art of creating the perfect meme.

Share your thoughts with me at @colmeetsworld.

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You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

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You know their various TikToks, from reaction videos to try-on hauls, but what is it like creating content with your significant other and how do you balance family time? In this episode, Desmond and Kristy Scott break down how they started making videos, dealing with burnout and balancing being parents. Keep up with all their fun content @kristy.sarah.

Share your thoughts with me at @colmeetsworld.

Subscribe to Young Influentials on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

Have you ever experienced an ad or a meme that just seems so relatable that you end up sending it to all your friends? That cultural relevancy is what digital development agency Pink Teddy is on a mission to do with brands and their marketing.

In this episode, founder José Maldonado shares how the agency came about and how it's gaining people's trust and attention with content that is purposeful, interesting and valuable.

Share your thoughts with me at @colmeetsworld.

Subscribe to Young Influentials on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

You know those parties or events you go to that leave you speechless because they were that epic?! Well, now you can hear firsthand how those large-scale events come about.

In this episode, I speak with agency Medium Rare’s founders, Joe Silberzweig and Adam Richman, who previously worked with global festivals across Live Nation, Tomorrowland, and LiveStyle. Silberzweig and Richman share how they entered the event space, how the agency came about and working with celebrities like Daymond John, Shaq and Gronk.

Share your thoughts with me at @colmeetsworld.

Subscribe to Young Influentials on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

The world of sports marketing has changed over the last few years. Sports fans are looking to engage with their favorite teams beyond their designated seasons and ESPN is finding ways to keep fans plugged in from social media to in-person events.

In this episode, ESPN’s vp of sports marketing Emeka Ofodile breaks down their 365 marketing strategy, the iconic “Ready For Football” campaign and the various avenues of breaking into the sports industry as a career.

Share your thoughts with me at @colmeetsworld.

Subscribe to Young Influentials on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

When marketers need help reaching their target audience on social media, it can be challenging making content that doesn’t look too much like an ad. That’s where programmatic company Spaceback comes in.

When it comes to content marketing, Spaceback knows how hard it can be for advertisers to make the perfect social display that spreads awareness and looks like a native post one might see on Instagram or TikTok, for example. Social display ads are authentic recreations of social media posts configured to deliver in traditional banner placements, that support campaign goals like awareness.

On this episode of Young Influentials, Spaceback co-founder and CEO Casey Saran joins Adweek digital editor and host Colin Daniels to discuss how the company came about, best practices for social displays and how the company is bonding within the metaverse.

Share your thoughts with me at @colmeetsworld.

Subscribe to Young Influentials on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

When you think about clothing brands that have a pulse on teenage fashion trends, American Eagle comes to mind. The clothing company has influenced many millennials and Gen Zs closets from their popular jeans to their iconic eagle hoodie. Now, American Eagle is reinventing the way people try on clothes with AR and even the metaverse.

On this episode of Young Influentials, American Eagle’s vp of marketing, media, performance and engagement, Ashley Schapiro join Adweek digital editor and host Colin Daniels to discuss how the company has changed over the last few years, how it’s utilizing user-generated content through social media and why it decided to join the metaverse.

Share your thoughts with me at @colmeetsworld.

Subscribe to Young Influentials on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

When Covid started causing public places to shut down, many were left to figure out how to stay in business, quickly. Seattle-based restaurant owners Jen Lao and her husband Caleb Wang decided to pivot by moving their business online.

The two own the business Xiao Chi Jie (XCJ), which started as a local restaurant, where the mission is to build this generation’s modern Chinese food brand, with a deep focus on honest representation, accessibility and education. As they first pivoted to doing local deliveries, many started to ask about national shipping leading them to evolve into a DTC business.

On this episode of Young Influentials, XCJ’s founders join Adweek digital editor and host Colin Daniels to discuss how the business came about, what it took pivoting a restaurant during a pandemic and what we can all look forward to seeing next from the company.

Share your thoughts with me at @colmeetsworld.

Subscribe to Young Influentials on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

When it comes to representation in media, we all have various actors, musicians and artists we point to for when we first felt seen and represented. When it comes to publishing, it’s vital that various voices are heard and reflected, especially LGBTQ+ experiences.

LGBTQ+ publication Gay Times has been around since 1974 shaping various LGBTQ+ narratives and shedding light on many issues and concerns many LGBTQ+ people faced in the UK and around the world. Now, the publication is here to remind people that pop culture and fashion is not all that their audience cares about, but also politics and other topics that are happening within the community and around them.

On this episode of Young Influentials, Gay Times’ CEO Tag Warner joins Adweek digital editor and host Colin Daniels to discuss the history of Gay Times, its agency GT Group and how LGBTQ+ publishing is changing.

Share your thoughts with me at @colmeetsworld.

Subscribe to Young Influentials on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.

If you’ve been on TikTok lately, you might’ve seen a green owl who seems to always be in the loop with what’s trending on the platform and pop culture. That green owl is Duo, the mascot for the language learning app Duolingo.

What makes Duolingo stand out on the TikTok platform is how their social strategy doesn’t involve them constantly promoting the language learning platform, but finding ways to connect with those both familiar with the service and not.

On this episode of Young Influentials, global social media manager Zaria Parvez shares how Duolingo’s TikTok strategy came about, how it’s reaching all types of people on various social platforms like TikTok, and how it's connecting with creators through its events.

Be sure to follow @duolingo and share your thoughts with me @colmeetsworld.

Subscribe to Young Influentials on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at [email protected].

Hosted on Acast. See acast.com/privacy for more information.