In this episode of Your Call, presented by The Headset App, Coach David Alexander, a former NFL player and seasoned high school football coach in Oklahoma, shares a powerful and unconventional philosophy on building a winning culture. Drawing from his leadership at two underdog programs — including the largest high school in Oklahoma — Coach Alexander explores how shifting from a process-only mindset to embracing the will to win transformed teams, players, and communities. He speaks candidly about the importance of competitive environments, meaningful parent engagement, and reshaping generational attitudes toward losing. This conversation offers coaches a bold perspective on what it truly takes to break cycles of defeat and build legacy-level success.

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