You did everything right. The session was amazing, the dog was a star, the client loved it. Then you sent the gallery link or reached out to book their ordering appointment. And nothing.

In this solo episode, Ina gets honest about what's actually happening when clients go quiet after a session. And it's probably not what you think.

Spoiler: it's almost never a closing problem. It's a communication breakdown that happened much earlier in the process.

Ina also shares a personal update on how the current economic climate is affecting her own business, what she's still seeing work, and a question she wants your input on.

What This Episode Covers

• Why ghosting after a session is rarely a sales problem, and what it usually is instead
• The full client journey Ina uses, from the first phone call through to the ordering appointment, and why each step matters
• How to talk through pricing at the consultation so clients arrive at the ordering appointment already knowing what they want
• The single shift that has done more for Ina's conversion rate than anything else (it happens at the end of the session itself)
• An honest update on Ina's own bookings and conversion rate in the current economy
• A question Ina wants your input on before she builds something new

Key Takeaway

By the time a client gets to the ordering appointment, they should already know what they want to buy. Your job at that point is just to show them the photos and help them design their walls.

If that's not happening, the answer isn't a better closing script. It's going back and looking at where the communication broke down earlier in the journey.

And if you're doing nothing else from this episode: stop letting clients leave their session without booking in their ordering appointment on the spot. That one shift, right there in the moment while they're still on a high, is the most reliable thing Ina has done for her conversion rate.

Mentioned in This Episode

S2E14: AI and Pet Photography: What's Actually True, What I'm Using, and What You Should Know

💬 Join the Pet Photographers' Collective

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Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

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📲 Connect with Ina

Instagram: @inaj.thepetphotoceo

Email: [email protected]

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