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Food insecurity is a reality for 16% of the public and 32% are waiting for their next pay check before they can buy food. Trends like this matter and are now being discovered by the Center for Food Demand Analysis and Sustainability at Purdue University.  The Head of the Center and Head of the Purdue Ag Econ. Department, Dr. Jayson Lusk believes that to be successful in the food business you must understand your consumer segment and what it is that they are caring about. To fill that need Purdue has launched a monthly Sustainable Food Purchasing Index.  What matters in your segment?     www.purdue.ag/cfdas

Food insecurity is a reality for 16% of the public and 32% are waiting for their next pay check before they can buy food. Trends like this matter and are now being discovered by the Center for Food Demand Analysis and Sustainability at Purdue University. The Head of the Center and Head of the Purdue Ag Econ. Department, Dr. Jayson Lusk believes that to be successful in the food business you must understand your consumer segment and what it is that they are caring about. To fill that need Purdue has launched a monthly Sustainable Food Purchasing Index. What matters in your segment? www.purdue.ag/cfdas

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Food insecurity is a reality for 16% of the public and 32% are waiting for their next pay check before they can buy food. Trends like this matter and are now being discovered by the Center for Food Demand Analysis and Sustainability at Purdue University.&nbsp; The Head of the Center and Head of the Purdue Ag Econ. Department, Dr. Jayson Lusk believes that to be successful in the food business you must understand your consumer segment and what it is that they are caring about. To fill that need Purdue has launched a monthly Sustainable Food Purchasing Index.&nbsp; What matters in your segment?&nbsp; &nbsp; &nbsp;www.purdue.ag/cfdas

Your Consumer Segment – Jayson Lusk

Is it best that our food is Local and Organic or Big and Conventional? Our view is “Both, and..” We don’t come to the table with a bias, except that good farming like good food comes in all shapes and sizes. Farm to Table Talk explores issues and the growing interest in the story of how and where the food on our tables is produced, processed and marketed. The host, Rodger Wasson is a food and agriculture veteran.  Although he was the first of his family to leave the grain and livestock farm after five generations farming in America,  he’s continually worked for and with farmers though-out America and around the world. From directly managing commodity boards and councils to presently building the strategic consultancy, Idea Farming Inc., the Farm to Table Talk podcast has been created to satisfy the curiosity of today’s engaged consumers.

Is it best that our food is Local and Organic or Big and Conventional? Our view is “Both, and..” We don’t come to the table with a bias, except that good farming like good food comes in all shapes and sizes. Farm to Table Talk explores issues and the growing interest in the story of how and where the food on our tables is produced, processed and marketed. The host, Rodger Wasson is a food and agriculture veteran. Although he was the first of his family to leave the grain and livestock farm after five generations farming in America, he’s continually worked for and with farmers though-out America and around the world. From directly managing commodity boards and councils to presently building the strategic consultancy, Idea Farming Inc., the Farm to Table Talk podcast has been created to satisfy the curiosity of today’s engaged consumers.

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Your Consumer Segment – Jayson Lusk

Your Consumer Segment – Jayson Lusk

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