January clearance doesn’t have to feel like a panic move, a brand compromise, or an admission of failure.

With thanks to this episode's sponsor Faire (https://faire.com/) Use the code 'GamePlan25' to claim 50% off and free shipping with your first order!

Hi, I’m Catherine Erdly.

This week on the Resilient Retail Game Plan, I’m walking you through how to run a proper stock clearance. Not a blanket discount. Not a last-minute scramble. But a strategic, cash-releasing reset that helps you start the year lighter, clearer, and more profitable.

If the idea of discounting makes you nervous, you’re not alone. I hear it all the time. Fear of damaging your brand. Fear of training customers to wait for sales. Fear of “doing it wrong”.

So in this episode, I break down exactly how experienced retailers approach January clearance, and how small product businesses can do the same, without ending up on a discount treadmill.

We talk about when to run your sale, what should and shouldn’t go into it, how deep to discount, and what to do if stock still isn’t shifting.

This is about releasing trapped cash, reducing mental load, and giving your business the space it needs to move forward.

We cover:

– Why clearance is a strategic tool, not a failure

– What stock belongs in a clearance sale (and what absolutely doesn’t)

– How to decide your discount levels without obsessing over margin

– Why January is different in the customer’s mind

– How to plan and promote your sale so it actually works

– What to do if products still don’t sell

– How clearance can increase full-price sales

– Turning stuck stock into space, cash and clarity

If you’re heading into January with a stockroom that feels heavy, overwhelming, or quietly stressful, this episode will help you take control of it properly.

Links:

Website: https://resilientretailclub.com

Retail Sales Game Plan: https://www.resilientretailclub.com/retailsales/

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