How much are you spending on portal leads? What if you invested that same kind of money in nurturing relationships with your past clients? What if you spent less time and energy on new customer acquis

At the time of sale, 74% of people say they would use the same realtor again in the future. And yet, only 13% actually DO use the same agent the second time around. Why the discrepancy? It s because real estate agents don t bother to stay in touch with their sphere of influence! So, what strategies [...]

At the time of sale, 74% of people say they would use the same realtor again in the future. And yet, only 13% actually DO use the same agent the second time around. Why the discrepancy? It s because r

The image is a close-up of a guy in tighty-whities and a girl laughing. The text reads, Don t get caught with your pants down in the new real estate market! As you might imagine, this unique marketing campaign made then new agent Peter Lorimer stand out like a sore thumb, repelling people who thought it [...]

The image is a close-up of a guy in tighty-whities and a girl laughing. The text reads, Don t get caught with your pants down in the new real estate market! As you might imagine, this unique marketi

Nervous about competing with iBuyers? What if you could be like the iBuyer and offer clients the option to sell right now? The fact is, you CAN bring that kind of value to prospects when you have connections with local investors. And there is simply no better script for conversion than I ll buy your house. [...]

Nervous about competing with iBuyers? What if you could be like the iBuyer and offer clients the option to sell right now? The fact is, you CAN bring that kind of value to prospects when you have conn

Log onto Lab Coat Agents or Real Closers and you ll see long discussions about Facebook ads and Zillow leads. My question is, why do we spend so much time trying to figure out how to BUY leads when we could be ATTRACTING them? The vast majority of real estate business comes from referrals and past [...]

Log onto Lab Coat Agents or Real Closers and you ll see long discussions about Facebook ads and Zillow leads. My question is, why do we spend so much time trying to figure out how to BUY leads when we

Think you ve got to pay to make it to the top of Google search results? The truth is, paid listings only account for 15% of traffic, while 85% comes from organic search results. And in a hyperlocal industry like real estate, you can leverage search engine optimization (SEO) to rank near the top and attract [...]