The image is a close-up of a guy in tighty-whities and a girl laughing. The text reads, Don t get caught with your pants down in the new real estate market! As you might imagine, this unique marketing campaign made then new agent Peter Lorimer stand out like a sore thumb, repelling people who thought it [...]

The image is a close-up of a guy in tighty-whities and a girl laughing. The text reads, Don t get caught with your pants down in the new real estate market! As you might imagine, this unique marketi

Nervous about competing with iBuyers? What if you could be like the iBuyer and offer clients the option to sell right now? The fact is, you CAN bring that kind of value to prospects when you have connections with local investors. And there is simply no better script for conversion than I ll buy your house. [...]

Nervous about competing with iBuyers? What if you could be like the iBuyer and offer clients the option to sell right now? The fact is, you CAN bring that kind of value to prospects when you have conn

Log onto Lab Coat Agents or Real Closers and you ll see long discussions about Facebook ads and Zillow leads. My question is, why do we spend so much time trying to figure out how to BUY leads when we could be ATTRACTING them? The vast majority of real estate business comes from referrals and past [...]

Log onto Lab Coat Agents or Real Closers and you ll see long discussions about Facebook ads and Zillow leads. My question is, why do we spend so much time trying to figure out how to BUY leads when we

Think you ve got to pay to make it to the top of Google search results? The truth is, paid listings only account for 15% of traffic, while 85% comes from organic search results. And in a hyperlocal industry like real estate, you can leverage search engine optimization (SEO) to rank near the top and attract [...]

Think you ve got to pay to make it to the top of Google search results? The truth is, paid listings only account for 15% of traffic, while 85% comes from organic search results. And in a hyperlocal in

Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, they think of Tara and then they tag her on social media to let her know! So, [...]

Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in t