Most agents are hesitant to hire a virtual assistant because we don t want to spend the money. But how much time are you wasting on paperwork, prospecting and other non-money-making activities? If you could get that time back and use it to do the things that ONLY YOU can do, how many more sides might [...]

There s just something about having a conversation with a real person. The human connection establishes trust in a way that a recorded message or automated text simply cannot. So, if you re feeling pressure to use technology to communicate with online leads but you d rather kick it old school, know that there IS a reliable way to [...]

There s just something about having a conversation with a real person. The human connection establishes trust in a way that a recorded message or automated text simply cannot. So, if you re feeling pr

If you want to compete with disruptors and survive the changes in real estate, you have to STOP seeing yourself as a salesperson and START serving your clients as a consultant. But this requires a sei

If you want to compete with disruptors and survive the changes in real estate, you have to STOP seeing yourself as a salesperson and START serving your clients as a consultant. But this requires a seismic shift in mindset: Rather than focusing on the close, focus on building relationships. And remember that deals are a [...]

The more things change, the more they remain the same. Yes, technology is changing the way we do business in real estate. And a lot of us abandoned the practice of nurturing our database in favor of p

The more things change, the more they remain the same. Yes, technology is changing the way we do business in real estate. And a lot of us abandoned the practice of nurturing our database in favor of portal leads that offered instant gratification. But as platforms like Realtor.com and Zillow demand more and more of [...]

So, you ve heard that online content is important, but you don t have the time or talent to write blog posts or produce videos. And even if you did, it would impossible to compete with national brands when it comes to Google search results, right? Actually, there are simple content marketing strategies you can use to [...]

So, you ve heard that online content is important, but you don t have the time or talent to write blog posts or produce videos. And even if you did, it would impossible to compete with national brands

Too many real estate agents are at the mercy of Zillow and Realtor.com, counting on leads from outside sources to run their business. Johnny Moscillo, on the other hand, spends $0 on lead gen. Instead, he attracts business by creating consistent, entertaining video content and building a strong, hyperlocal brand. Johnny is a 17-year veteran [...]