Log onto Lab Coat Agents or Real Closers and you ll see long discussions about Facebook ads and Zillow leads. My question is, why do we spend so much time trying to figure out how to BUY leads when we

Think you ve got to pay to make it to the top of Google search results? The truth is, paid listings only account for 15% of traffic, while 85% comes from organic search results. And in a hyperlocal industry like real estate, you can leverage search engine optimization (SEO) to rank near the top and attract [...]

Think you ve got to pay to make it to the top of Google search results? The truth is, paid listings only account for 15% of traffic, while 85% comes from organic search results. And in a hyperlocal in

Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in the South Florida market see flamingos, they think of Tara and then they tag her on social media to let her know! So, [...]

Flamingo pool floats. Flamingo birthday cards. Flamingo party games and party favors. Tara Carter has designed her real estate brand around the bright pink birds, and it has paid off. When people in t

We understand the process of building relationships in real life, introducing ourselves first and then gradually strengthening the connection over time. But when it comes to digital marketing, we re pushy and impatient, expecting to convert with our first ads and abandoning relationships once the sale is made. What would it look like if we treated [...]

We understand the process of building relationships in real life, introducing ourselves first and then gradually strengthening the connection over time. But when it comes to digital marketing, we re p

You know it s crucial to stay in front of your database and earn their business. And you know that creating content on social media is the best way to do that. But you may be at a loss when it comes to what kind of content to create. Here s the thing: You don t have to [...]

Ever had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, it s crucial that people remember you and what you do. But [...]

Ever had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you re obviously not marketing to your sphere on a consist